Cognism vs ZoomInfo — Pricing, Plans, and Verified Costs (2026)
Both Cognism and ZoomInfo use custom pricing — request quotes from each to compare.
Europe-native B2B sales intelligence platform, primary competitor to ZoomInfo in EMEA. Strong GDPR compliance and mobile phone data coverage across Europe. Opaque quote-based pricing: Platinum (Standard) tier ~$15K platform fee + $1,500/user/year; Diamond (Pro) ~$25K + $2,500/user/year. 5-user Grow lists ~$22,500/year; Elevate ~$37,500+.
The dominant B2B contact database and sales intelligence platform. Opaque tiered pricing: SalesOS Professional starts at $14,995/year, Advanced $24,995, Elite $39,995+. Seat add-ons run $1,500-$2,500/user/year. Real-world total cost is typically $30K-$60K/year once seats, credits, and modules like Chorus (conversation intel) and Copilot (AI prospecting) are added.
What each is best for
Cognism is worth it if… European B2B sales teams that need GDPR-compliant contact data with mobile numbers and intent signals — particularly if ZoomInfo's US-focused coverage falls short for your market. Custom pricing scales with data volume + regions + features.
ZoomInfo is worth it if… enterprise sales orgs (25+ reps) that need best-in-class B2B contact + firmographic + intent data — particularly for outbound-heavy motions targeting mid-market and enterprise accounts. Custom-quoted per seat + data volume; typical enterprise contracts $30-100K+/year.
Bottom line: Similar positioning, closer to a preference call than a strategic one.
Choose Cognism over ZoomInfo if…
Choose Cognism if…
- You want fixed-price predictability (per seat, custom pricing).
- You match the profile Cognism is built for: European B2B sales teams that need GDPR-compliant contact data with mobile numbers and intent signals — particularly if ZoomInfo's US-focused coverage falls short for your market.
- You need a general-purpose crm & sales option rather than a vertical-specific one.
Choose ZoomInfo if…
- You want fixed-price predictability (per seat, custom pricing).
- You match the profile ZoomInfo is built for: enterprise sales orgs (25+ reps) that need best-in-class B2B contact + firmographic + intent data — particularly for outbound-heavy motions targeting mid-market and enterprise accounts.
- You need a general-purpose crm & sales option rather than a vertical-specific one.
At a glance
| Cognism | ZoomInfo | |
|---|---|---|
| Free plan | — | — |
| Entry price | Custom pricing | Custom pricing |
| Enterprise available | Yes | Yes |
| Pricing model | Per Seat | Per Seat |
| Verification | Pricing under review | Pricing under review |
| Full pricing | View full pricing | View full pricing |
Pricing last verified September 24, 2026. Tracked daily.