Lusha vs MoEngage — Pricing, Plans, and Verified Costs (2026)
Lusha starts at $49.9/mo. MoEngage starts at $999/mo. Lusha is $949.1/mo cheaper on the entry tier than MoEngage.
How pricing works
These two tools don't price the same way, so the headline numbers below aren't directly comparable until you plug in your own volume.
- Lusha (Per Seat) — Lusha bills on a fixed plan from $49.9/mo, so the listed price is what you pay regardless of volume.
- MoEngage (Per Usage) — MoEngage bills on usage — monthly tracked users (MAUs) on top of a paid plan starting at $999/mo. The plan includes an allowance; anything beyond it is metered.
Per-minute, per-credit and per-token rates exclude any downstream model, speech or telephony costs unless the vendor states otherwise.
B2B contact database with browser extension for prospecting on LinkedIn. Popular with SDRs as a cheaper alternative to ZoomInfo. Public pricing across five tiers: Free (5 contacts/mo), Starter ($37.45/user/mo annual), Pro ($52.45), Premium ($299.95 for 5 seats), Scale (custom). Credit-based system: 1 credit per contact reveal. Annual billing saves 25% vs monthly.
Customer engagement platform for mobile-first brands, direct competitor to Braze and CleverTap. Orchestrates push, email, SMS, in-app, and WhatsApp across the customer lifecycle with AI-driven segmentation. Pricing scales with Monthly Active Users (MAUs): Standard from $999/mo (10K MAUs), Growth $4,999-$5,999/mo (50K-100K), Enterprise $19,999+/mo with full AI orchestration and dedicated SLAs. Minimum 1-year commitment.
All plans compared
| Tier role | Plan | Lusha monthly | Lusha annual | MoEngage monthly | MoEngage annual |
|---|---|---|---|---|---|
| Free / starter | Free / — | Free | Free | — | — |
| Entry paid | Starter / Standard | $49.9 | $37.45 | $999 | $999 |
| Mid tier | Pro / — | $69.9 | $52.45 | — | — |
| Pro / power | Premium / Growth | $399.9 | $299.95 | $4999 | $4999 |
| Enterprise | — / Enterprise | — | — | $19999 | $19999 |
Tier names differ across vendors. Rows are aligned by tier role, not name. Full tier structures on each tool's page.
What each is best for
Lusha is worth it if… small-to-mid sales teams (1-50 reps) that need B2B contact data (emails + mobile numbers) without ZoomInfo's contract minimums — particularly for cold outbound in the US and Europe. Free tier gives limited credits; Pro adds bulk enrichment; Premium adds advanced filtering; Scale for larger teams.
MoEngage is worth it if… consumer/mobile product teams at scale (500K+ MAUs) that need omnichannel messaging — push, email, in-app, SMS, WhatsApp — particularly if you're building in APAC or emerging markets where MoEngage has strong regional presence. Standard covers small deployments; Growth adds advanced segmentation and analytics; Enterprise custom.
Bottom line: Choose based on how you want to pay — Lusha is per seat, MoEngage is per usage.
Choose Lusha over MoEngage if…
Choose Lusha if…
- You want fixed-price predictability (per seat, from $49.9/mo).
- You match the profile Lusha is built for: small-to-mid sales teams (1-50 reps) that need B2B contact data (emails + mobile numbers) without ZoomInfo's contract minimums — particularly for cold outbound in the US and Europe.
- You need a general-purpose crm & sales option rather than a vertical-specific one.
Choose MoEngage if…
- You want to pay only for actual usage (per usage, from $999/mo).
- You match the profile MoEngage is built for: consumer/mobile product teams at scale (500K+ MAUs) that need omnichannel messaging — push, email, in-app, SMS, WhatsApp — particularly if you're building in APAC or emerging markets where MoEngage has strong regional presence.
- You need a general-purpose crm & sales option rather than a vertical-specific one.
At a glance
| Lusha | MoEngage | |
|---|---|---|
| Free plan | Yes | No |
| Entry price | $49.9/mo | $999/mo |
| Enterprise available | Yes | Yes |
| Pricing model | Per Seat | Per Usage |
| Verification | Checked October 2, 2026 | Pricing under review |
| Full pricing | View full pricing | View full pricing |
Pricing last verified October 2, 2026. Tracked daily.