Marketing & EmailPublicChecked October 3, 2026

ActiveCampaign Marketing Starter Pricing

ActiveCampaign Marketing Starter · Marketing & Email

ActiveCampaign Marketing Starter is ActiveCampaign's entry marketing automation product — email marketing, drip campaigns, segmentation, and basic automation at 1,000 contacts baseline for $19/mo monthly ($15/mo annual). Price scales with contact list size: 10K contacts ≈ $149/mo Plus. ActiveCampaign sells 2 additional products with independent pricing not tracked here: ActiveCampaign Sales (standalone CRM), ActiveCampaign Bundle (Marketing + Sales combined at a discount, Bundle Plus at $93/mo is the sweet spot for many customers). All three products scale with contact count. Popular with SMBs and solopreneurs graduating from Mailchimp.

In other words, ActiveCampaign Marketing Starter is worth it for SMBs (500-5,000 contacts) that need email + basic automation + CRM in one tool without HubSpot's price tag. Starter covers most basic email flows; Plus adds sales automation and SMS. Moderate learning curve — visual automation builder is powerful but not instant. Native integrations with Shopify, WooCommerce, Salesforce, and 900+ apps. Downside: reporting is thin at lower tiers, and per-contact pricing scales aggressively past 10K subscribers.

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Pricing summary

Starting price

$19/mo

Entry plan; usage billed on top

Pricing model

Per Usage

Plan fee + usage

Key limit

contacts

Main metered limit

Free trial

14-day free trial

Pricing verified for United States.View full pricing details on ActiveCampaign Marketing Starter's website

Machine-readable pricing: pricing.md ↓

See all tracked changes →

Alternatives to consider

Solo creator or under 1,000 contacts? Pick Mailerlite or Beehiiv (both free tiers). Need enterprise-grade automation? HubSpot or Klaviyo.

All plans

See a plain-English answer to “How much does ActiveCampaign Marketing Starter cost?” →

Plan	Monthly	Annual	Key limit
StarterEntry tier	$19	$15Save 21%	1K contacts, basic automation, 1 user
Plus	$59	$49Save 17%	1K contacts, CRM + SMS, unlimited automation actions, landing pages
Pro	$99	$79Save 20%	1K contacts, 3 seats, predictive sending, attribution, 12x send multiplier
Enterprise	$179	$145Save 19%	1K contacts, SSO + custom objects + dedicated account team

All tier prices checked October 3, 2026 · View source →

View price history →

Price history

Price tracking is just getting started for ActiveCampaign Marketing Starter. Full history will build as we log changes. See what we have so far →

Common questions about ActiveCampaign Marketing Starter

Is ActiveCampaign Marketing Starter worth it?: ActiveCampaign Marketing Starter is worth it for SMBs (500-5,000 contacts) that need email + basic automation + CRM in one tool without HubSpot's price tag. Starter covers most basic email flows; Plus adds sales automation and SMS.
What are the pricing tiers of ActiveCampaign Marketing Starter?: ActiveCampaign Marketing Starter has 4 plans: Starter ($19/mo), Plus ($59/mo), Pro ($99/mo), Enterprise ($179/mo).
Does ActiveCampaign Marketing Starter offer annual discounts?: Yes. Paying annually brings the entry plan from $19/month down to $15/month — about 21% cheaper.

Frequently asked questions

About ActiveCampaign Marketing Starter pricing.

ActiveCampaign Marketing Starter pricing starts at $19/month on monthly billing, or $15/month if billed annually — a 21% saving. ActiveCampaign Marketing Starter offers 4 paid plans in total, ranging from $19 to $179/month. Enterprise pricing is custom-quoted.

Free-plan and free-trial availability for ActiveCampaign Marketing Starter isn't confirmed in our tracker yet.

ActiveCampaign Marketing Starter has 4 publicly-priced tiers as of October 3, 2026:
• Starter — $19/mo ($15/mo billed annually). 1K contacts, basic automation, 1 user.
• Plus — $59/mo ($49/mo billed annually). 1K contacts, CRM + SMS, unlimited automation actions, landing pages.
• Pro — $99/mo ($79/mo billed annually). 1K contacts, 3 seats, predictive sending, attribution, 12x send multiplier.
• Enterprise — $179/mo ($145/mo billed annually). 1K contacts, SSO + custom objects + dedicated account team.

ActiveCampaign Marketing Starter's pricing has been stable since Nov 4, 2026. See full history at /tools/activecampaign-marketing-starter/price-history.

ActiveCampaign Marketing Starter sits in the mid-range for Marketing & Email tools. Of the 32 we track with published entry prices, 11 are cheaper and 20 are more expensive. Entry price is $19/month vs. a category median of $29.90/month.

Alternatives in Marketing & Email (32)

See how ActiveCampaign Marketing Starter compares to other Marketing & Email tools we track. Vendor-sourced prices; check each tool page for its verification date.