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Marketing & EmailPublicPrices verified September 12, 2026
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ActiveCampaign Marketing Starter

ActiveCampaign Marketing Starter · Marketing & Email

ActiveCampaign Marketing Starter is ActiveCampaign's entry marketing automation product — email marketing, drip campaigns, segmentation, and basic automation at 1,000 contacts baseline for $19/mo monthly ($15/mo annual). Price scales with contact list size: 10K contacts ≈ $149/mo Plus. ActiveCampaign sells 2 additional products with independent pricing not tracked here: ActiveCampaign Sales (standalone CRM), ActiveCampaign Bundle (Marketing + Sales combined at a discount, Bundle Plus at $93/mo is the sweet spot for many customers). All three products scale with contact count. Popular with SMBs and solopreneurs graduating from Mailchimp.

In other words, ActiveCampaign Marketing Starter is worth it for SMBs (500-5,000 contacts) that need email + basic automation + CRM in one tool without HubSpot's price tag. Starter covers most basic email flows; Plus adds sales automation and SMS. Moderate learning curve — visual automation builder is powerful but not instant. Native integrations with Shopify, WooCommerce, Salesforce, and 900+ apps. Downside: reporting is thin at lower tiers, and per-contact pricing scales aggressively past 10K subscribers.

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Pricing summary

Starting price
$0 / month

No monthly fees

Pricing model
Per Usage

Pay as you go

Key limit
contacts

Main metered limit

Additional fees
Varies

DATA GAP CLOSED 2026-09-12: monthly-billing prices for Plus/Pro/Enterprise are now filled (59 / 99 / 179). Two independent sources now agree: buyersprint states the monthly-vs-annual deltas explicitly (Starter +$4, Plus +$10, Pro +$20, Enterprise +$34 per month), which applied to the confirmed annual rates 15/49/79/145 yields exactly 19/59/99/179 — matching the figures a single source gave on 2026-08-25. That earlier single-source reading is now corroborated, so it was written. NOT a price movement — annual prices are unchanged (Starter 15, Plus 49, Pro 79, Enterprise 145 @ 1K contacts, re-confirmed this run). This fills previously-blank monthly cells, so NO Weekly Price Changes snapshot was written. A blank-to-value fill is not an Up. Still true: accounts created on/after 2025-11-03 are billed on ALL contacts (incl. unsubscribed/bounced); older accounts grandfathered onto active-contacts billing. Prices scale steeply with list size — at 10K contacts (annual) the ladder is 149/189/375/589.

Free trial
14-day free trial
Machine-readable pricing: pricing.md ↓
Alternatives to consider

Solo creator or under 1,000 contacts? Pick Mailerlite or Beehiiv (both free tiers). Need enterprise-grade automation? HubSpot or Klaviyo.

All plans

See a plain-English answer to “How much does ActiveCampaign Marketing Starter cost?” →

PlanMonthlyAnnualKey limit
StarterEntry tier
$19
$15Save 21%
1K contacts, basic automation, 1 user
Plus
$59
$49Save 17%
1K contacts, CRM + SMS, unlimited automation actions, landing pages
Pro
$99
$79Save 20%
1K contacts, 3 seats, predictive sending, attribution, 12x send multiplier
Enterprise
$179
$145Save 19%
1K contacts, SSO + custom objects + dedicated account team

All tier prices verified September 12, 2026 · View source →

Price history

Price tracking is just getting started for ActiveCampaign Marketing Starter. Full history will build as we log changes. See what we have so far →

Common questions about ActiveCampaign Marketing Starter

Is ActiveCampaign Marketing Starter worth it?
ActiveCampaign Marketing Starter is worth it for SMBs (500-5,000 contacts) that need email + basic automation + CRM in one tool without HubSpot's price tag. Starter covers most basic email flows; Plus adds sales automation and SMS.
What are the pricing tiers of ActiveCampaign Marketing Starter?
ActiveCampaign Marketing Starter has 4 plans: Starter ($19/mo), Plus ($59/mo), Pro ($99/mo), Enterprise ($179/mo).
Does ActiveCampaign Marketing Starter offer annual discounts?
Yes. Paying annually brings the entry plan from $19/month down to $15/month — about 21% cheaper.

Frequently asked questions

About ActiveCampaign Marketing Starter pricing.

ActiveCampaign Marketing Starter pricing starts at $19/month on monthly billing, or $15/month if billed annually — a 21% saving. ActiveCampaign Marketing Starter offers 4 paid plans in total, ranging from $19 to $179/month. Enterprise pricing is custom-quoted.

At a glance

Key limit metric
contacts
Pricing transparency
Public
Integrations

Integrates and connects

API access
Yes
Zapier / Make native
Yes
Ease of use
Medium
Key integrations
ShopifyWordPressSalesforceCalendlyZapier