ActiveCampaign Marketing Starter
ActiveCampaign Marketing Starter · Marketing & Email
ActiveCampaign Marketing Starter is ActiveCampaign's entry marketing automation product — email marketing, drip campaigns, segmentation, and basic automation at 1,000 contacts baseline for $19/mo monthly ($15/mo annual). Price scales with contact list size: 10K contacts ≈ $149/mo Plus. ActiveCampaign sells 2 additional products with independent pricing not tracked here: ActiveCampaign Sales (standalone CRM), ActiveCampaign Bundle (Marketing + Sales combined at a discount, Bundle Plus at $93/mo is the sweet spot for many customers). All three products scale with contact count. Popular with SMBs and solopreneurs graduating from Mailchimp.
In other words, ActiveCampaign Marketing Starter is worth it for SMBs (500-5,000 contacts) that need email + basic automation + CRM in one tool without HubSpot's price tag. Starter covers most basic email flows; Plus adds sales automation and SMS. Moderate learning curve — visual automation builder is powerful but not instant. Native integrations with Shopify, WooCommerce, Salesforce, and 900+ apps. Downside: reporting is thin at lower tiers, and per-contact pricing scales aggressively past 10K subscribers.
Pricing summary
No monthly fees
Pay as you go
Main metered limit
DATA GAP CLOSED 2026-09-12: monthly-billing prices for Plus/Pro/Enterprise are now filled (59 / 99 / 179). Two independent sources now agree: buyersprint states the monthly-vs-annual deltas explicitly (Starter +$4, Plus +$10, Pro +$20, Enterprise +$34 per month), which applied to the confirmed annual rates 15/49/79/145 yields exactly 19/59/99/179 — matching the figures a single source gave on 2026-08-25. That earlier single-source reading is now corroborated, so it was written. NOT a price movement — annual prices are unchanged (Starter 15, Plus 49, Pro 79, Enterprise 145 @ 1K contacts, re-confirmed this run). This fills previously-blank monthly cells, so NO Weekly Price Changes snapshot was written. A blank-to-value fill is not an Up. Still true: accounts created on/after 2025-11-03 are billed on ALL contacts (incl. unsubscribed/bounced); older accounts grandfathered onto active-contacts billing. Prices scale steeply with list size — at 10K contacts (annual) the ladder is 149/189/375/589.
Solo creator or under 1,000 contacts? Pick Mailerlite or Beehiiv (both free tiers). Need enterprise-grade automation? HubSpot or Klaviyo.
All plans
See a plain-English answer to “How much does ActiveCampaign Marketing Starter cost?” →
| Plan | Monthly | Annual | Key limit |
|---|---|---|---|
StarterEntry tier | $19 | $15Save 21% | 1K contacts, basic automation, 1 user |
Plus | $59 | $49Save 17% | 1K contacts, CRM + SMS, unlimited automation actions, landing pages |
Pro | $99 | $79Save 20% | 1K contacts, 3 seats, predictive sending, attribution, 12x send multiplier |
Enterprise | $179 | $145Save 19% | 1K contacts, SSO + custom objects + dedicated account team |
All tier prices verified September 12, 2026 · View source →
Price history
Price tracking is just getting started for ActiveCampaign Marketing Starter. Full history will build as we log changes. See what we have so far →
Common questions about ActiveCampaign Marketing Starter
- How much does ActiveCampaign Marketing Starter cost in 2026?
- Does ActiveCampaign Marketing Starter have a free plan?
- How often does ActiveCampaign Marketing Starter change prices?
- What are the best ActiveCampaign Marketing Starter alternatives in 2026?
- Is ActiveCampaign Marketing Starter worth it?
- ActiveCampaign Marketing Starter is worth it for SMBs (500-5,000 contacts) that need email + basic automation + CRM in one tool without HubSpot's price tag. Starter covers most basic email flows; Plus adds sales automation and SMS.
- What are the pricing tiers of ActiveCampaign Marketing Starter?
- ActiveCampaign Marketing Starter has 4 plans: Starter ($19/mo), Plus ($59/mo), Pro ($99/mo), Enterprise ($179/mo).
- Does ActiveCampaign Marketing Starter offer annual discounts?
- Yes. Paying annually brings the entry plan from $19/month down to $15/month — about 21% cheaper.
Frequently asked questions
About ActiveCampaign Marketing Starter pricing.
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At a glance
- Key limit metric
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- Pricing transparency
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