Klaviyo
Klaviyo · Marketing & Email
Marketing automation built specifically for e-commerce, publicly traded (KVYO), ~$10B market cap. Positioned as the alternative to Mailchimp for e-commerce brands that need behavioral segmentation and revenue attribution. Distinctive for tight Shopify integration and its "attributed revenue" reporting that lets marketers show ROI cleanly. Priced per subscribed profile starting free; scales aggressively past 10K contacts. Real cost bloat comes from SMS add-on and abandoned-cart flows.
In other words, Klaviyo is worth it for e-commerce brands (Shopify, WooCommerce, Magento) that need product-triggered email + SMS flows — abandoned cart, browse abandonment, post-purchase, winback — with revenue attribution baked in. Free covers up to 250 subscribers; paid tiers scale by subscriber count with email + SMS bundled or separate. Moderate learning curve for flow builder; templates get you started fast. Deep native integrations with Shopify, WooCommerce, BigCommerce, plus 300+ tools. Downside: subscriber-based pricing scales aggressively past 5K contacts, and non-e-commerce use cases feel forced.
Pricing summary
No monthly fees
Pay as you go
Main metered limit
2026-09-01 refresh: all tiers re-confirmed unchanged — Free (250 active profiles, 500 sends/mo), Email $20/mo and Email + SMS $35/mo at the 251-500 active-profile band. Corroborated by emailtooltester.com, omnisend.com and retainful.com. STRUCTURAL CHANGE NOTED, NO PRICE IMPACT AT THE TRACKED BAND: Klaviyo replaced mobile-message credits with dollar-denominated per-message rates on 2026-07-13 for new customers and free mobile plans; existing paid mobile subscriptions transition on their first billing cycle after 2026-08-13. This changes how SMS/MMS is metered but does not move the published $20 / $35 entry bands, so no snapshot was written. Scaling reference for the Email plan (useful for the frontend's band explainer): ~$60/mo at 2,500 profiles, ~$100 at 5,000, ~$150 at 10,000, ~$720 at 50,000. Reminder that Klaviyo has billed on active profiles — every emailable contact, whether emailed or not — since February 2025, and included sends run roughly 10x the profile limit.
No separate trial
Not e-commerce? Pick Mailchimp (general), ActiveCampaign (automation), or ConvertKit (creators). Enterprise with complex journeys? Braze or Iterable.
All plans
See a plain-English answer to “How much does Klaviyo cost?” →
| Plan | Monthly | Annual | Key limit |
|---|---|---|---|
Free | Free | Free | up to 250 active profiles, 500 email sends/mo |
EmailEntry tier | $20 | — | 251-500 active profiles, 5K emails/mo |
Email + SMS | $35 | — | 251-500 active profiles + SMS credits |
All tier prices verified September 10, 2026 · View source →
Price history
Price tracking is just getting started for Klaviyo. Full history will build as we log changes. See what we have so far →
Common questions about Klaviyo
- How much does Klaviyo cost in 2026?
- Does Klaviyo have a free plan?
- How often does Klaviyo change prices?
- What are the best Klaviyo alternatives in 2026?
- Is Klaviyo worth it?
- Klaviyo is worth it for e-commerce brands (Shopify, WooCommerce, Magento) that need product-triggered email + SMS flows — abandoned cart, browse abandonment, post-purchase, winback — with revenue attribution baked in. Free covers up to 250 subscribers; paid tiers scale by subscriber count with email + SMS bundled or separate.
- What are the pricing tiers of Klaviyo?
- Klaviyo has 3 plans: Free (free), Email ($20/mo), Email + SMS ($35/mo).
- Does Klaviyo offer annual discounts?
- Yes. Paying annually brings the entry plan from $20/month down to $16/month — about 20% cheaper.
Frequently asked questions
About Klaviyo pricing.
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At a glance
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