Klaviyo Pricing
Klaviyo · Marketing & Email
Klaviyo pricing starts at $20/user/month for the Email plan (or $16/month billed annually). Klaviyo offers 3 plans: Free, Email ($20/mo), and Email + SMS ($35/mo). The entry price has been stable since Jul 29, 2026.
Marketing automation built specifically for e-commerce, publicly traded (KVYO), ~$10B market cap. Positioned as the alternative to Mailchimp for e-commerce brands that need behavioral segmentation and revenue attribution. Distinctive for tight Shopify integration and its "attributed revenue" reporting that lets marketers show ROI cleanly. Priced per subscribed profile starting free; scales aggressively past 10K contacts. Real cost bloat comes from SMS add-on and abandoned-cart flows.
All plans
| Plan | Monthly | Annual | Key limit |
|---|---|---|---|
Free | Free | Free | up to 250 active profiles, 500 email sends/mo |
EmailEntry tier | $20 | — | 251-500 active profiles, 5K emails/mo |
Email + SMS | $35 | — | 251-500 active profiles + SMS credits |
All tier prices verified July 29, 2026 · View source →
Price history
Price tracking is just getting started for Klaviyo. Full history will build as we log changes. See what we have so far →
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