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Marketing & EmailPublicPrices verified September 17, 2026
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Mailchimp

Mailchimp · Marketing & Email

The original email marketing platform for SMBs, now owned by Intuit ($12B acquisition, 2021). Distinctive for pricing per subscriber rather than per email sent — which surprises teams with large-but-inactive lists. Free tier up to 500 contacts. Paid tiers get expensive fast as your list grows ($350/mo Premium at 10K+ contacts). Losing SMB share to Beehiiv (creators) and Klaviyo (e-commerce) but still the default for non-technical marketers.

In other words, Mailchimp is worth it for SMBs and solo creators who want email marketing + light e-commerce + landing pages — the household-name option with generous templates and easy setup. Free covers up to 500 contacts; Essentials adds automations; Standard adds journeys and A/B testing; Premium adds advanced segmentation. Very easy setup. Native integrations with Shopify, WooCommerce, Canva, and 300+ tools. Downside: per-contact pricing scales aggressively past 2K subscribers (often cheaper alternatives at that scale), and Intuit ownership has slowed feature velocity.

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Pricing summary

Starting price
$0 / month

No monthly fees

Pricing model
Per Usage

Pay as you go

Key limit
contacts

Main metered limit

Additional fees
Varies

CHECKED 2026-09-17 (daily refresh): NO MOVEMENT on monthly prices. First substantive note on this record. Essentials $13/mo at 500 contacts, Standard $20/mo, Premium $350/mo (at 10K contacts), Free at 250 contacts / 500 sends per month with a 250/day cap — all re-confirmed (emailtooltester, emailvendorselection, marketerschoice, tinycommand, retainful, groupmail, usecarly, mailchimp.com/pricing/marketing). *** ANNUAL COLUMN IS IN QUESTION — FLAGGED, NOT CHANGED. NEEDS MANUAL CHECK. *** We store Entry Price Annual $10 and Annual Discount 23%, but today's evidence says an annual discount is NOT AVAILABLE AT THE ENTRY TIER AT ALL. Sources state Mailchimp's annual discount is 15% (not 23%), requires an annual commitment, and only becomes available starting at the 5,001-10,000 contact band — with the further catch that for 10,000+ contact accounts the 15% applies only to the first 12 months, after which the full monthly rate resumes. Our stored entry tier is Essentials at 500 contacts, which sits well below that 5,001-contact threshold. If the sources are right, our $10 annual entry price is a figure with no vendor basis, and the 23% discount was probably derived arithmetically rather than observed. Corroborating internal evidence: our own Pricing Tiers field leaves the annual column BLANK for all four tiers — so the record already implicitly says 'no annual pricing here', and the Entry Price Annual field contradicts its own tier table. NOT CHANGED, deliberately. Setting Entry Price Annual to $13 (annual = monthly, no discount at this tier) would be the evidence-supported fix, but it would raise a displayed price and could read as an increase on the frontend for what is a data correction, and the 'starting at 5,001 contacts' detail rests on one source cluster (emailtooltester, which is a strong specialist source for email tools but still one cluster). Never guess a price; when in doubt, flag. NEEDS MANUAL CHECK of mailchimp.com/pricing/marketing with the billing toggle at the 500-contact setting, to establish whether an annual option is offered at the entry tier at all. IF CONFIRMED that none exists, fix as a DATA CORRECTION with no Up/Down snapshot — same class as the Bonsai and Remote annual-column repairs. CONTACT-BASED BILLING NOTE for the tool page: Mailchimp bills on LIST SIZE, not sends, and since April 2024 unsubscribed and non-subscribed contacts still count toward the limit and the price until manually archived or deleted. The $13 headline is therefore the floor for a tiny list — at 5,000 contacts Essentials is ~$75/mo and Standard ~$100/mo. Status stays Auto-Verified on the monthly figures, which are solid.

Free trial
Free plan available

No separate trial

Pricing verified for United States.View full pricing details on Mailchimp's website
Machine-readable pricing: pricing.md ↓
Alternatives to consider

E-commerce with product-triggered flows? Pick Klaviyo. Creator-focused? ConvertKit or Beehiiv. Small list on tight budget? Mailerlite (free tier is bigger).

All plans

See a plain-English answer to “How much does Mailchimp cost?” →

PlanMonthlyAnnualKey limit
Free
Free
250 contacts, 500 sends/mo
EssentialsEntry tier
$13
500 contacts, 5K sends/mo
Standard
$20
500 contacts, multi-step automation
Premium
$350
up to 10K contacts

All tier prices verified September 17, 2026 · View source →

Price history

Price tracking is just getting started for Mailchimp. Full history will build as we log changes. See what we have so far →

Common questions about Mailchimp

Is Mailchimp worth it?
Mailchimp is worth it for SMBs and solo creators who want email marketing + light e-commerce + landing pages — the household-name option with generous templates and easy setup. Free covers up to 500 contacts; Essentials adds automations; Standard adds journeys and A/B testing; Premium adds advanced segmentation.
What are the pricing tiers of Mailchimp?
Mailchimp has 4 plans: Free (free), Essentials ($13/mo), Standard ($20/mo), Premium ($350/mo).
Does Mailchimp offer annual discounts?
Yes. Paying annually brings the entry plan from $13/month down to $10/month — about 23% cheaper.

Frequently asked questions

About Mailchimp pricing.

Mailchimp pricing starts at $13/month on monthly billing, or $10/month if billed annually — a 23% saving. Mailchimp offers 4 paid plans in total, ranging from $13 to $350/month. Enterprise pricing is custom-quoted.

At a glance

Key limit metric
contacts
Pricing transparency
Public
Integrations

Integrates and connects

API access
Yes
Zapier / Make native
Yes
Ease of use
Easy
Key integrations
ShopifyWooCommerceCanvaQuickBooksSalesforce