Mailchimp
Mailchimp · Marketing & Email
The original email marketing platform for SMBs, now owned by Intuit ($12B acquisition, 2021). Distinctive for pricing per subscriber rather than per email sent — which surprises teams with large-but-inactive lists. Free tier up to 500 contacts. Paid tiers get expensive fast as your list grows ($350/mo Premium at 10K+ contacts). Losing SMB share to Beehiiv (creators) and Klaviyo (e-commerce) but still the default for non-technical marketers.
In other words, Mailchimp is worth it for SMBs and solo creators who want email marketing + light e-commerce + landing pages — the household-name option with generous templates and easy setup. Free covers up to 500 contacts; Essentials adds automations; Standard adds journeys and A/B testing; Premium adds advanced segmentation. Very easy setup. Native integrations with Shopify, WooCommerce, Canva, and 300+ tools. Downside: per-contact pricing scales aggressively past 2K subscribers (often cheaper alternatives at that scale), and Intuit ownership has slowed feature velocity.
Pricing summary
No monthly fees
Pay as you go
Main metered limit
CHECKED 2026-09-17 (daily refresh): NO MOVEMENT on monthly prices. First substantive note on this record. Essentials $13/mo at 500 contacts, Standard $20/mo, Premium $350/mo (at 10K contacts), Free at 250 contacts / 500 sends per month with a 250/day cap — all re-confirmed (emailtooltester, emailvendorselection, marketerschoice, tinycommand, retainful, groupmail, usecarly, mailchimp.com/pricing/marketing). *** ANNUAL COLUMN IS IN QUESTION — FLAGGED, NOT CHANGED. NEEDS MANUAL CHECK. *** We store Entry Price Annual $10 and Annual Discount 23%, but today's evidence says an annual discount is NOT AVAILABLE AT THE ENTRY TIER AT ALL. Sources state Mailchimp's annual discount is 15% (not 23%), requires an annual commitment, and only becomes available starting at the 5,001-10,000 contact band — with the further catch that for 10,000+ contact accounts the 15% applies only to the first 12 months, after which the full monthly rate resumes. Our stored entry tier is Essentials at 500 contacts, which sits well below that 5,001-contact threshold. If the sources are right, our $10 annual entry price is a figure with no vendor basis, and the 23% discount was probably derived arithmetically rather than observed. Corroborating internal evidence: our own Pricing Tiers field leaves the annual column BLANK for all four tiers — so the record already implicitly says 'no annual pricing here', and the Entry Price Annual field contradicts its own tier table. NOT CHANGED, deliberately. Setting Entry Price Annual to $13 (annual = monthly, no discount at this tier) would be the evidence-supported fix, but it would raise a displayed price and could read as an increase on the frontend for what is a data correction, and the 'starting at 5,001 contacts' detail rests on one source cluster (emailtooltester, which is a strong specialist source for email tools but still one cluster). Never guess a price; when in doubt, flag. NEEDS MANUAL CHECK of mailchimp.com/pricing/marketing with the billing toggle at the 500-contact setting, to establish whether an annual option is offered at the entry tier at all. IF CONFIRMED that none exists, fix as a DATA CORRECTION with no Up/Down snapshot — same class as the Bonsai and Remote annual-column repairs. CONTACT-BASED BILLING NOTE for the tool page: Mailchimp bills on LIST SIZE, not sends, and since April 2024 unsubscribed and non-subscribed contacts still count toward the limit and the price until manually archived or deleted. The $13 headline is therefore the floor for a tiny list — at 5,000 contacts Essentials is ~$75/mo and Standard ~$100/mo. Status stays Auto-Verified on the monthly figures, which are solid.
No separate trial
E-commerce with product-triggered flows? Pick Klaviyo. Creator-focused? ConvertKit or Beehiiv. Small list on tight budget? Mailerlite (free tier is bigger).
All plans
See a plain-English answer to “How much does Mailchimp cost?” →
| Plan | Monthly | Annual | Key limit |
|---|---|---|---|
Free | Free | — | 250 contacts, 500 sends/mo |
EssentialsEntry tier | $13 | — | 500 contacts, 5K sends/mo |
Standard | $20 | — | 500 contacts, multi-step automation |
Premium | $350 | — | up to 10K contacts |
All tier prices verified September 17, 2026 · View source →
Price history
Price tracking is just getting started for Mailchimp. Full history will build as we log changes. See what we have so far →
Common questions about Mailchimp
- How much does Mailchimp cost in 2026?
- Does Mailchimp have a free plan?
- How often does Mailchimp change prices?
- What are the best Mailchimp alternatives in 2026?
- Is Mailchimp worth it?
- Mailchimp is worth it for SMBs and solo creators who want email marketing + light e-commerce + landing pages — the household-name option with generous templates and easy setup. Free covers up to 500 contacts; Essentials adds automations; Standard adds journeys and A/B testing; Premium adds advanced segmentation.
- What are the pricing tiers of Mailchimp?
- Mailchimp has 4 plans: Free (free), Essentials ($13/mo), Standard ($20/mo), Premium ($350/mo).
- Does Mailchimp offer annual discounts?
- Yes. Paying annually brings the entry plan from $13/month down to $10/month — about 23% cheaper.
Frequently asked questions
About Mailchimp pricing.
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At a glance
- Key limit metric
- contacts
- Pricing transparency
- Public
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