Mailchimp Pricing
Mailchimp · Marketing & Email
Mailchimp pricing starts at $13/user/month for the Essentials plan (or $10/month billed annually). Mailchimp offers 4 plans: Free, Essentials ($13/mo), Standard ($20/mo), and Premium ($350/mo). The entry price has been stable since Jul 29, 2026.
The original email marketing platform for SMBs, now owned by Intuit ($12B acquisition, 2021). Distinctive for pricing per subscriber rather than per email sent — which surprises teams with large-but-inactive lists. Free tier up to 500 contacts. Paid tiers get expensive fast as your list grows ($350/mo Premium at 10K+ contacts). Losing SMB share to Beehiiv (creators) and Klaviyo (e-commerce) but still the default for non-technical marketers.
All plans
| Plan | Monthly | Annual | Key limit |
|---|---|---|---|
Free | Free | — | 250 contacts, 500 sends/mo |
EssentialsEntry tier | $13 | — | 500 contacts, 5K sends/mo |
Standard | $20 | — | 500 contacts, multi-step automation |
Premium | $350 | — | up to 10K contacts |
All tier prices verified July 28, 2026 · View source →
Price history
Price tracking is just getting started for Mailchimp. Full history will build as we log changes. See what we have so far →
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