RudderStack
RudderStack · CDP (Customer Data Platform)
A developer-first, warehouse-native CDP positioned as the open-source alternative to Segment. Connectivity spans 200+ sources and destinations, and it deliberately supports both directions: event collection through SDKs (web, mobile, server) like Segment, and reverse ETL out of Snowflake, BigQuery, Databricks and Redshift like Hightouch. That dual capability is its main differentiator — most CDPs do one or the other. Your warehouse is the primary store rather than a vendor database, and the core pipeline is open-source and self-hostable. Priced by monthly event volume.
In other words, RudderStack suits engineering-led teams that want Segment's collection model without handing custody of their customer data to a vendor. The free tier at 250,000 events a month is genuinely usable for a small product, and the open-source core means you can self-host if the managed pricing stops making sense. Expect to write more code than you would with Segment — that is the trade for the control.
Pricing summary
Entry plan; usage billed on top
Plan fee + usage
Main metered limit
Not applicable
Integrates with
ShopifyVerified from RudderStack's integration catalogue, September 24, 2026.
Works with your stack
- Architecture
- Warehouse-nativeopen-source coreself-hostable
- Event collection
- Yes - web, mobile and server SDKs
- Reverse ETL
- Yes - the only tool here that does both directions natively
- Warehouses
- SnowflakeBigQueryDatabricksRedshift
- Integration catalogue
- 200+ sources and destinations
- Deployment
- Managed cloud or self-hosted
- Best fit
- Engineering-led teams wanting Segment's collection model without vendor custody of the data
Want a marketer-operable tool with minimal engineering? Segment is more turnkey. Only need warehouse-to-tool activation, not event collection? Hightouch or Census are more focused. No engineering team at all? This is the wrong end of the category.
All plans
See a plain-English answer to “How much does RudderStack cost?” →
| Plan | Monthly | Annual | Key limit |
|---|---|---|---|
Free | Free | Free | 250K events/month, 16 SDK sources, 200+ cloud destinations, reverse ETL |
GrowthEntry tier | $265 | $225.25Save 15% | 1M events/month; selector steps to 3M, 5M, 7M, 10M, 25M; 25 reverse ETL connections, 2 workspaces |
Enterprise | Custom | Custom | quote only; >25M events, SSO, HIPAA, VPC deployment, Profiles & Data Apps |
All tier prices checked September 24, 2026 · View source →
Price history
Price tracking is just getting started for RudderStack. Full history will build as we log changes. See what we have so far →
Common questions about RudderStack
- How much does RudderStack cost in 2026?
- Does RudderStack have a free plan?
- What are the best RudderStack alternatives in 2026?
- Is RudderStack worth it?
- RudderStack suits engineering-led teams that want Segment's collection model without handing custody of their customer data to a vendor. The free tier at 250,000 events a month is genuinely usable for a small product, and the open-source core means you can self-host if the managed pricing stops making sense.
- What are the pricing tiers of RudderStack?
- RudderStack has 3 plans: Free (free), Growth ($265/mo), Enterprise (custom).
- Does RudderStack offer annual discounts?
- Yes. Paying annually brings the entry plan from $265/month down to $225.25/month — about 15% cheaper.
- Is RudderStack priced per user?
- No. RudderStack is priced per usage, so your bill is not driven purely by seat count.
Frequently asked questions
About RudderStack pricing.
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At a glance
- Key limit metric
- Events per month
- Pricing transparency
- Public
Not the right fit?
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