Braze vs monday CRM — Pricing, Plans, and Verified Costs (2026)
monday CRM starts at $15/mo. Braze uses custom pricing — request a quote to compare.
See price history: Braze · monday CRM
How pricing works
These two tools don't price the same way, so the headline numbers below aren't directly comparable until you plug in your own volume.
- Braze (Per Usage) — Braze bills purely on usage — MAUs + channels. There is no fixed per-seat fee, so the monthly cost depends entirely on how much you consume.
- monday CRM (Per Seat) — monday CRM bills on a fixed plan from $15/mo, so the listed price is what you pay regardless of volume.
Per-minute, per-credit and per-token rates exclude any downstream model, speech or telephony costs unless the vendor states otherwise.
Customer engagement and lifecycle messaging platform used by mobile-first consumer brands (Delivery Hero, Uber, Disney, HBO). Orchestrates email, push, SMS, in-app, and content cards through a single canvas. Four Platform Editions (Go, Select, Pro, Enterprise) — custom pricing quoted by monthly active users and message channels, no public list price. Free trial available. Typical mid-market contracts start $60-100k per year.
CRM extension of monday.com, priced and sold as a separate product from monday Work Management. Positioned as the alternative to HubSpot Sales for teams already on the monday platform. Distinctive for its board-based pipeline visualization inherited from monday's Work OS model. Priced $12-$28/user/mo, same 3-seat minimum + multiples-of-5 pricing as monday Work. Real trap: buying both monday CRM and monday Work often double-bills.
All plans compared
| Tier role | Plan | Braze monthly | Braze annual | monday CRM monthly | monday CRM annual |
|---|---|---|---|---|---|
| Entry paid | — / Basic | — | — | $15 | $12 |
| Mid tier | — / Standard | — | — | $20 | $17 |
| Pro / power | — / Pro | — | — | $33 | $28 |
| Enterprise | — / Enterprise | — | — | Custom | Custom |
Tier names differ across vendors. Rows are aligned by tier role, not name. Full tier structures on each tool's page.
What each is best for
Braze is worth it if… consumer product teams at scale (10M+ monthly active users) that need cross-channel messaging — push, in-app, email, SMS — with sophisticated personalization and journey orchestration. Custom-quoted by MAU volume and channels enabled; Braze Go for early-stage, Braze Enterprise for massive scale.
monday CRM is worth it if… com ecosystem that want CRM built the same way as their project management — visual boards, custom columns, mobile-friendly. Basic covers small teams (3-seat minimum); Standard adds timeline; Pro adds sales analytics; Enterprise adds SSO.
Bottom line: Choose based on how you want to pay — Braze is per usage, monday CRM is per seat.
Choose Braze over monday CRM if…
Choose Braze if…
- You want to pay only for actual usage (per usage, custom pricing).
- You match the profile Braze is built for: consumer product teams at scale (10M+ monthly active users) that need cross-channel messaging — push, in-app, email, SMS — with sophisticated personalization and journey orchestration.
- You need a general-purpose crm & sales option rather than a vertical-specific one.
Choose monday CRM if…
- You want fixed-price predictability (per seat, from $15/mo).
- You match the profile monday CRM is built for: growing sales teams (5-100 reps) already inside the monday.
- You need a general-purpose crm & sales option rather than a vertical-specific one.
At a glance
| Braze | monday CRM | |
|---|---|---|
| Free plan | — | No |
| Entry price | Custom | $15/mo |
| Enterprise available | Yes | Yes |
| Pricing model | Per Usage | Per Seat |
| Last verified | September 13, 2026 | September 13, 2026 |
| Full pricing | View full pricing | View full pricing |
Pricing last verified September 13, 2026. Tracked daily.