Braze vs Freshsales: Pricing Comparison (2026)
Freshsales starts at $11/mo. Braze uses custom pricing — request a quote to compare.
See price history: Braze · Freshsales
Customer engagement and lifecycle messaging platform used by mobile-first consumer brands (Delivery Hero, Uber, Disney, HBO). Orchestrates email, push, SMS, in-app, and content cards through a single canvas. Four Platform Editions (Go, Select, Pro, Enterprise) — custom pricing quoted by monthly active users and message channels, no public list price. Free trial available. Typical mid-market contracts start $60-100k per year.
CRM from Freshworks (publicly traded, ~$5B market cap), positioned as the value alternative to Salesforce Starter and HubSpot Sales. Distinctive for its Freddy AI features built in at lower tiers rather than charged separately at competitors. Notable 2026 pricing move: cut Growth plan from $15 to $11/user in June 2026 to defend the low end against HubSpot Free and monday CRM. Popular with SMB sales teams that outgrew spreadsheets.
All plans compared
| # | Plan | Braze monthly | Braze annual | Freshsales monthly | Freshsales annual |
|---|---|---|---|---|---|
| 1 | Free | — | — | 0 | 0 |
| 2 | Growth | — | — | 11 | 9 |
| 3 | Pro | — | — | 47 | 39 |
| 4 | Enterprise | — | — | 71 | 59 |
What each is best for
Customer engagement and lifecycle messaging platform used by mobile-first consumer brands (Delivery Hero, Uber, Disney, HBO). Orchestrates email, push, SMS, in-app, and content cards through a single canvas. Four Platform Editions (Go, Select, Pro, Enterprise) — custom pricing quoted by monthly active users and message channels, no public list price. Free trial available. Typical mid-market contracts start $60-100k per year.
CRM from Freshworks (publicly traded, ~$5B market cap), positioned as the value alternative to Salesforce Starter and HubSpot Sales. Distinctive for its Freddy AI features built in at lower tiers rather than charged separately at competitors. Notable 2026 pricing move: cut Growth plan from $15 to $11/user in June 2026 to defend the low end against HubSpot Free and monday CRM. Popular with SMB sales teams that outgrew spreadsheets.
At a glance
| Braze | Freshsales | |
|---|---|---|
| Free plan | — | Yes |
| Entry price | Custom | $11/mo |
| Enterprise available | Yes | Yes |
| Pricing model | Per Usage | Per Seat |
| Last verified | July 23, 2026 | July 25, 2026 |
| Full pricing | View full pricing | View full pricing |
Pricing last verified July 25, 2026. Tracked daily.