11x vs Attio — Pricing, Plans, and Verified Costs (2026)
Attio starts at $44/mo. 11x uses custom pricing — request a quote to compare.
Autonomous AI sales agents (Alice for SDR, Julian for outbound calls). Pricing: enterprise-only, reported starting around $30K/year per digital worker, scaling with volume. Positioned as an AI replacement for an entire SDR team — not a copilot. Raised $75M+ Series B in 2026.
AI-native CRM built for the modern GTM stack, positioned as the alternative to Salesforce complexity and HubSpot bloat. Distinctive for its shapeable data model — records feel like Airtable rows more than fixed CRM objects. Strong native LinkedIn Sales Navigator integration and email intelligence. Popular with founders, ops teams, and investors (VCs love it). Raised prices in July 2026: Plus $35 annual (was $29), Pro $79 annual (was $69). Also introduced seat + workspace credits system for AI features (Ask Attio, agents, enrichment) with add-on credit packs starting at +5K workspace credits for $70/mo annual. Series B in 2024 at $1.5B valuation.
All plans compared
| Tier role | Plan | 11x monthly | 11x annual | Attio monthly | Attio annual |
|---|---|---|---|---|---|
| Free / starter | — / Free | — | — | Free | Free |
| Entry paid | Digital Worker / Plus | $2500 | $2500 | $44 | $35 |
| Pro / power | — / Pro | — | — | $99 | $79 |
| Enterprise | Enterprise | Custom | Custom | Custom | Custom |
Tier names differ across vendors. Rows are aligned by tier role, not name. Full tier structures on each tool's page.
What each is best for
11x is worth it if… 11x is worth engaging with if you're a sales leader considering whether autonomous AI SDR agents can meaningfully replace or supplement your outbound team. Reported deal size $30K+/year per 'digital worker' means the buyer is comparing against $80-120K SDR salary equivalent.
Attio is worth it if… modern startups (2-30 people) that treat their CRM like a customizable database — Notion-meets-Salesforce for sales, partnerships, and community management. Free (3 seats) for solo evaluation; Plus adds private lists + enhanced email (10 seats); Pro adds Call Intelligence + sequences + advanced reporting (unlimited seats).
Bottom line: Similar positioning, closer to a preference call than a strategic one.
Choose 11x over Attio if…
Choose 11x if…
- You want fixed-price predictability (per seat, custom pricing).
- You match the profile 11x is built for: worth engaging with if you're a sales leader considering whether autonomous AI SDR agents can meaningfully replace or supplement your outbound team.
- You need a general-purpose crm & sales option rather than a vertical-specific one.
Choose Attio if…
- You want fixed-price predictability (per seat, from $44/mo).
- You match the profile Attio is built for: modern startups (2-30 people) that treat their CRM like a customizable database — Notion-meets-Salesforce for sales, partnerships, and community management.
- You need a general-purpose crm & sales option rather than a vertical-specific one.
At a glance
| 11x | Attio | |
|---|---|---|
| Free plan | No | Yes |
| Entry price | Custom | $44/mo |
| Enterprise available | Yes | Yes |
| Pricing model | Per Seat | Per Seat |
| Last verified | — | September 16, 2026 |
| Full pricing | View full pricing | View full pricing |
Pricing last verified September 16, 2026. Tracked daily.