Affinity vs HubSpot Sales Hub — Pricing, Plans, and Verified Costs (2026)
Affinity starts at $166.67/mo. HubSpot Sales Hub starts at $20/mo. HubSpot Sales Hub is $146.67/mo cheaper on the entry tier than Affinity.
See price history: Affinity · HubSpot Sales Hub
Relationship intelligence platform (CRM) built for VC, private equity, and investment banking. Positioned as the alternative to Salesforce and Attio for teams whose deals depend on personal networks. Distinctive for auto-mining team members' email + calendar to build the relationship graph — you don't manually log activities. Pricing opaque and enterprise-tier ($4K-$10K+/user/year typical). Popular with VCs, PE firms, and investment banks.
HubSpot Sales Hub is HubSpot's dedicated CRM + sales engagement product — pipeline management, deal tracking, email sequences, meeting scheduling, and forecasting. Starter at $20/seat/mo (monthly billing) or $15/seat/mo annual removes HubSpot branding and unlocks 2 pipelines. Professional at $100/seat adds forecasting and custom objects. Enterprise at $150/seat adds advanced permissions and AI. HubSpot sells 5 additional Hubs with independent pricing, not tracked here: Marketing Hub (marketing automation), Service Hub (customer support + help desk), Ops Hub (data sync + workflow automation), Commerce Hub (invoicing + payments + quotes), CMS Hub (website + landing pages). All 6 Hubs share the underlying HubSpot Smart CRM. Popular with SMB to mid-market sales teams.
All plans compared
| Tier role | Plan | Affinity monthly | Affinity annual | HubSpot Sales Hub monthly | HubSpot Sales Hub annual |
|---|---|---|---|---|---|
| Free / starter | — / Free | — | — | Free | Free |
| Entry paid | Essential / Starter | $166.67 | $166.67 | $20 | $15 |
| Mid tier | Scale / — | $191.67 | $191.67 | — | — |
| Pro / power | Advanced / Professional | $225 | $225 | $100 | $100 |
| Enterprise | Enterprise | Custom | Custom | $150 | $150 |
Tier names differ across vendors. Rows are aligned by tier role, not name. Full tier structures on each tool's page.
What each is best for
Affinity is worth it if… Affinity (Publisher/Photo/Designer) is worth it for professional designers who resent Adobe's subscription model and want perpetual-license alternatives to Photoshop, Illustrator, and InDesign. One-time purchase covers all three apps for life; universal license works on Mac + Windows + iPad.
HubSpot Sales Hub is worth it if… HubSpot Sales Hub is the right choice for 5-50-person sales teams that plan to add Marketing + Service Hubs eventually. Starter covers basic CRM needs; Professional gates sequences and advanced reporting behind a steep price jump.
Bottom line: Similar positioning, closer to a preference call than a strategic one.
Choose Affinity over HubSpot Sales Hub if…
Choose Affinity if…
- You want fixed-price predictability (per seat, from $166.67/mo).
- You match the profile Affinity is built for: Affinity (Publisher/Photo/Designer) is worth it for professional designers who resent Adobe's subscription model and want perpetual-license alternatives to Photoshop, Illustrator, and InDesign.
- You need a general-purpose crm & sales option rather than a vertical-specific one.
Choose HubSpot Sales Hub if…
- You want fixed-price predictability (per seat, from $20/mo).
- You match the profile HubSpot Sales Hub is built for: the right choice for 5-50-person sales teams that plan to add Marketing + Service Hubs eventually.
- You need a general-purpose crm & sales option rather than a vertical-specific one.
At a glance
| Affinity | HubSpot Sales Hub | |
|---|---|---|
| Free plan | No | Yes |
| Entry price | $166.67/mo | $20/mo |
| Enterprise available | Yes | Yes |
| Pricing model | Per Seat | Per Seat |
| Verification | Pricing under review | Verified July 30, 2026 |
| Full pricing | View full pricing | View full pricing |
Pricing last verified September 27, 2026. Tracked daily.
Frequently asked questions
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Common questions about Affinity and HubSpot Sales Hub
- How much does Affinity cost in 2026?
- Does Affinity have a free plan?
- How often does Affinity change prices?
- What are the best Affinity alternatives in 2026?
- How much does HubSpot Sales Hub cost in 2026?
- Does HubSpot Sales Hub have a free plan?
- How often does HubSpot Sales Hub change prices?
- What are the best HubSpot Sales Hub alternatives in 2026?