HubSpot Sales Hub alternatives — pricing compared

All alternatives verified July 28, 2026

All-in-one platform bundling CRM, marketing automation, sales, customer service, and CMS into a single contact database — an alternative to stitching Salesforce + Marketo + Zendesk + WordPress together. Best-in-class permanent free tier (not just a trial) makes it the default choice for SMB and mid-market teams consolidating their tech stack. Pioneered the inbound-marketing methodology and acquired Clearbit in 2023 for built-in data enrichment. Notable pricing quirk: charges per marketing contact rather than per seat, so bills scale with database size rather than headcount — which can bite fast-growing lists at renewal. Here's how the leading CRM & Sales alternatives compare on price, plans, and positioning.

10 CRM & Sales alternatives to HubSpot Sales Hub

Freshsales logo

Freshsales

$11/mo

CRM from Freshworks (publicly traded, ~$5B market cap), positioned as the value alternative to Salesforce Starter and HubSpot Sales. Distinctive for its Freddy AI features built in at lower tiers rather than charged separately at competitors. Notable 2026 pricing move: cut Growth plan from $15 to $11/user in June 2026 to defend the low end against HubSpot Free and monday CRM. Popular with SMB sales teams that outgrew spreadsheets.

18% annualSee full pricing
monday CRM logo

monday CRM

$15/mo

CRM extension of monday.com, priced and sold as a separate product from monday Work Management. Positioned as the alternative to HubSpot Sales for teams already on the monday platform. Distinctive for its board-based pipeline visualization inherited from monday's Work OS model. Priced $12-$28/user/mo, same 3-seat minimum + multiples-of-5 pricing as monday Work. Real trap: buying both monday CRM and monday Work often double-bills.

20% annualSee full pricing
Close logo

Close

$19/mo

Sales CRM built specifically for inside sales teams that live on the phone. Positioned as the alternative to Salesforce/HubSpot for teams whose primary activity is outbound calling. Distinctive for built-in power dialer, VoIP calling, and SMS in the base product (competitors charge add-ons). Priced $59-$149/user/month. Bootstrapped and profitable, founded 2013, popular with SDR-heavy SaaS sales teams.

53% annualSee full pricing
Zoho CRM logo

Zoho CRM

$20/mo

Sales CRM from Zoho, the Chennai-based bootstrapped 45+ product empire. Positioned as the alternative to Salesforce for teams wanting features without enterprise pricing. Distinctive for the "Zoho One" bundle ($37/user/mo) that includes 45+ business apps — an unbeatable price/feature ratio if you can stomach the eclectic UX and inconsistent product quality across apps. Popular with SMBs in India, LATAM, and price-sensitive markets globally. Bootstrapped and profitable.

30% annualSee full pricing
Pipedrive logo

Pipedrive

$24/mo

Sales-focused CRM built around pipeline visualization, founded in Estonia. Positioned as the alternative to Salesforce complexity for solo salespeople and small teams. Distinctive for its "sales-first, not marketing-first" positioning (unlike HubSpot) and clean drag-and-drop UX. Priced $14-$99/user/month (annual). Owned by Vista Equity Partners since 2020 — expect margin work and steady annual price increases at renewal.

42% annualSee full pricing
Folk logo

Folk

$30/mo

Lightweight, modern CRM built around contacts and relationships. Spreadsheet-style interface with a Chrome extension (folkX) for capturing contacts from LinkedIn and the web. Popular with founders, investors, agencies, and operators who want a CRM without the Salesforce complexity. Pipelines, email sequences, dashboards, and API access on the Premium tier.

20% annualSee full pricing
Attio logo

Attio

$36/mo

AI-native CRM built for the modern GTM stack, positioned as the alternative to Salesforce complexity and HubSpot bloat. Distinctive for its shapeable data model — records feel like Airtable rows more than fixed CRM objects. Strong native LinkedIn Sales Navigator integration and email intelligence. Popular with founders, ops teams, and investors (VCs love it). Priced per seat with public tiers ($34-$79/mo). Series B in 2024 at $1.5B valuation.

19% annualSee full pricing
Bitrix24 logo

Bitrix24

$49/mo

All-in-one business platform (CRM + tasks + intranet + video + chat + website), positioned as the value alternative to Salesforce + Slack + Monday + Zoom bundled. Distinctive for per-organization pricing (not per-seat) that gets absurdly cheap at scale — Basic tier is $49/mo for up to 5 users total. Real gotcha: 5-user seat cap on cheap tiers surprises fast-growing teams. Russian-founded (now HQ'd in EU), popular with SMBs in emerging markets and price-sensitive Europe.

See full pricing
Lusha logo

Lusha

$49.9/mo

B2B contact database with browser extension for prospecting on LinkedIn. Popular with SDRs as a cheaper alternative to ZoomInfo. Public pricing across five tiers: Free (5 contacts/mo), Starter ($37.45/user/mo annual), Pro ($52.45), Premium ($299.95 for 5 seats), Scale (custom). Credit-based system: 1 credit per contact reveal. Annual billing saves 25% vs monthly.

25% annualSee full pricing
Apollo.io logo

Apollo.io

$59/mo

All-in-one sales intelligence + engagement platform combining a B2B contact database (275M+ contacts), prospecting sequences, and CRM enrichment. Public pricing across four tiers: Free, Basic ($49/user/mo annual, $59 monthly), Professional ($79/$99), Organization ($119/$149, min 3 users). Popular with SDR teams and mid-market sales orgs as a cheaper alternative to ZoomInfo + Outreach stacks.

17% annualSee full pricing

Frequently asked questions

Why we picked these

Alternatives are drawn from the same CRM & Sales category as HubSpot Sales Hub in the SaaS Price Hub directory. Pricing is refreshed daily and reflects each vendor's public pricing page. Tools we don't track are excluded.

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