Apollo.io vs Braze — Pricing, Plans, and Verified Costs (2026)
Apollo.io starts at $59/mo. Braze uses custom pricing — request a quote to compare.
How pricing works
These two tools don't price the same way, so the headline numbers below aren't directly comparable until you plug in your own volume.
- Apollo.io (Per Seat) — Apollo.io bills on a fixed plan from $59/mo, so the listed price is what you pay regardless of volume.
- Braze (Per Usage) — Braze bills purely on usage — MAUs + channels. There is no fixed per-seat fee, so the monthly cost depends entirely on how much you consume.
Per-minute, per-credit and per-token rates exclude any downstream model, speech or telephony costs unless the vendor states otherwise.
All-in-one sales intelligence + engagement platform combining a B2B contact database (275M+ contacts), prospecting sequences, and CRM enrichment. Public pricing across four tiers: Free, Basic ($49/user/mo annual, $59 monthly), Professional ($79/$99), Organization ($119/$149, min 3 users). Popular with SDR teams and mid-market sales orgs as a cheaper alternative to ZoomInfo + Outreach stacks.
Customer engagement and lifecycle messaging platform used by mobile-first consumer brands (Delivery Hero, Uber, Disney, HBO). Orchestrates email, push, SMS, in-app, and content cards through a single canvas. Four Platform Editions (Go, Select, Pro, Enterprise) — custom pricing quoted by monthly active users and message channels, no public list price. Free trial available. Typical mid-market contracts start $60-100k per year.
All plans compared
| Tier role | Plan | Apollo.io monthly | Apollo.io annual | Braze monthly | Braze annual |
|---|---|---|---|---|---|
| Free / starter | Free / — | Free | Free | — | — |
| Entry paid | Basic / — | $59 | $49 | — | — |
| Pro / power | Professional / — | $99 | $79 | — | — |
| Teams | Organization / — | $149 | $119 | — | — |
Tier names differ across vendors. Rows are aligned by tier role, not name. Full tier structures on each tool's page.
What each is best for
Apollo.io is worth it if… io is worth it for outbound sales teams (2-50 reps) that need contact data + email sequences + dialer in one tool instead of stitching ZoomInfo + Outreach together. Free tier gives real access; Basic covers small SDR teams; Professional adds advanced sequences and AI writing.
Braze is worth it if… consumer product teams at scale (10M+ monthly active users) that need cross-channel messaging — push, in-app, email, SMS — with sophisticated personalization and journey orchestration. Custom-quoted by MAU volume and channels enabled; Braze Go for early-stage, Braze Enterprise for massive scale.
Bottom line: Choose based on how you want to pay — Apollo.io is per seat, Braze is per usage.
Choose Apollo.io over Braze if…
Choose Apollo.io if…
- You want fixed-price predictability (per seat, from $59/mo).
- You match the profile Apollo.io is built for: Apollo.
- You need a general-purpose crm & sales option rather than a vertical-specific one.
Choose Braze if…
- You want to pay only for actual usage (per usage, custom pricing).
- You match the profile Braze is built for: consumer product teams at scale (10M+ monthly active users) that need cross-channel messaging — push, in-app, email, SMS — with sophisticated personalization and journey orchestration.
- You need a general-purpose crm & sales option rather than a vertical-specific one.
At a glance
| Apollo.io | Braze | |
|---|---|---|
| Free plan | Yes | — |
| Entry price | $59/mo | Custom pricing |
| Enterprise available | Yes | Yes |
| Pricing model | Per Seat | Per Usage |
| Verification | Checked October 3, 2026 | Pricing under review |
| Full pricing | View full pricing | View full pricing |
Pricing last verified October 3, 2026. Tracked daily.