Apollo.io vs Close — Pricing, Plans, and Verified Costs (2026)
Apollo.io starts at $59/mo. Close starts at $19/mo. Close is $40/mo cheaper on the entry tier than Apollo.io.
All-in-one sales intelligence + engagement platform combining a B2B contact database (275M+ contacts), prospecting sequences, and CRM enrichment. Public pricing across four tiers: Free, Basic ($49/user/mo annual, $59 monthly), Professional ($79/$99), Organization ($119/$149, min 3 users). Popular with SDR teams and mid-market sales orgs as a cheaper alternative to ZoomInfo + Outreach stacks.
Sales CRM built specifically for inside sales teams that live on the phone. Positioned as the alternative to Salesforce/HubSpot for teams whose primary activity is outbound calling. Distinctive for built-in power dialer, VoIP calling, and SMS in the base product (competitors charge add-ons). Priced $59-$149/user/month. Bootstrapped and profitable, founded 2013, popular with SDR-heavy SaaS sales teams.
All plans compared
| Tier role | Plan | Apollo.io monthly | Apollo.io annual | Close monthly | Close annual |
|---|---|---|---|---|---|
| Free / starter | Free / — | Free | Free | — | — |
| Entry paid | Basic / Solo | $59 | $49 | $19 | $9 |
| Mid tier 1 | — / Essentials | — | — | $49 | $35 |
| Mid tier 2 | — / Growth | — | — | $109 | $99 |
| Pro / power | Professional / Scale | $99 | $79 | $149 | $139 |
| Teams | Organization / — | $149 | $119 | — | — |
Tier names differ across vendors. Rows are aligned by tier role, not name. Full tier structures on each tool's page.
What each is best for
Apollo.io is worth it if… io is worth it for outbound sales teams (2-50 reps) that need contact data + email sequences + dialer in one tool instead of stitching ZoomInfo + Outreach together. Free tier gives real access; Basic covers small SDR teams; Professional adds advanced sequences and AI writing.
Close is worth it if… high-velocity inside sales teams (5-50 reps) that treat email, calling, and SMS as first-class primitives — not bolted-on features. Solo covers 1 rep; Essentials scales small teams; Growth adds power dialer and workflows; Scale enterprise features.
Bottom line: Similar positioning, closer to a preference call than a strategic one.
Choose Apollo.io over Close if…
Choose Apollo.io if…
- You want fixed-price predictability (per seat, from $59/mo).
- You match the profile Apollo.io is built for: Apollo.
- You need a general-purpose crm & sales option rather than a vertical-specific one.
Choose Close if…
- You want fixed-price predictability (per seat, from $19/mo).
- You match the profile Close is built for: high-velocity inside sales teams (5-50 reps) that treat email, calling, and SMS as first-class primitives — not bolted-on features.
- You need a general-purpose crm & sales option rather than a vertical-specific one.
At a glance
| Apollo.io | Close | |
|---|---|---|
| Free plan | Yes | No |
| Entry price | $59/mo | $19/mo |
| Enterprise available | Yes | Yes |
| Pricing model | Per Seat | Per Seat |
| Last verified | September 10, 2026 | September 12, 2026 |
| Full pricing | View full pricing | View full pricing |
Pricing last verified September 12, 2026. Tracked daily.