Apollo.io vs Folk — Pricing, Plans, and Verified Costs (2026)
Apollo.io starts at $59/mo. Folk starts at $30/mo. Folk is $29/mo cheaper on the entry tier than Apollo.io.
All-in-one sales intelligence + engagement platform combining a B2B contact database (275M+ contacts), prospecting sequences, and CRM enrichment. Public pricing across four tiers: Free, Basic ($49/user/mo annual, $59 monthly), Professional ($79/$99), Organization ($119/$149, min 3 users). Popular with SDR teams and mid-market sales orgs as a cheaper alternative to ZoomInfo + Outreach stacks.
Lightweight, modern CRM built around contacts and relationships. Spreadsheet-style interface with a Chrome extension (folkX) for capturing contacts from LinkedIn and the web. Popular with founders, investors, agencies, and operators who want a CRM without the Salesforce complexity. Pipelines, email sequences, dashboards, and API access on the Premium tier.
All plans compared
| Tier role | Plan | Apollo.io monthly | Apollo.io annual | Folk monthly | Folk annual |
|---|---|---|---|---|---|
| Free / starter | Free / — | Free | Free | — | — |
| Entry paid | Basic / Standard | $59 | $49 | $30 | $24 |
| Pro / power | Professional / Premium | $99 | $79 | $60 | $48 |
| Teams | Organization / — | $149 | $119 | — | — |
| Enterprise | — / Custom | — | — | $100 | $80 |
Tier names differ across vendors. Rows are aligned by tier role, not name. Full tier structures on each tool's page.
What each is best for
Apollo.io is worth it if… io is worth it for outbound sales teams (2-50 reps) that need contact data + email sequences + dialer in one tool instead of stitching ZoomInfo + Outreach together. Free tier gives real access; Basic covers small SDR teams; Professional adds advanced sequences and AI writing.
Folk is worth it if… founders, VCs, agencies, and consultants (1-30 people) who treat their CRM as a relationship manager — email + LinkedIn enrichment + smart groups — rather than a sales pipeline. Standard covers small teams; Premium adds deal management and API.
Bottom line: Similar positioning, closer to a preference call than a strategic one.
Choose Apollo.io over Folk if…
Choose Apollo.io if…
- You want fixed-price predictability (per seat, from $59/mo).
- You match the profile Apollo.io is built for: Apollo.
- You need a general-purpose crm & sales option rather than a vertical-specific one.
Choose Folk if…
- You want fixed-price predictability (per seat, from $30/mo).
- You match the profile Folk is built for: founders, VCs, agencies, and consultants (1-30 people) who treat their CRM as a relationship manager — email + LinkedIn enrichment + smart groups — rather than a sales pipeline.
- You need a general-purpose crm & sales option rather than a vertical-specific one.
At a glance
| Apollo.io | Folk | |
|---|---|---|
| Free plan | Yes | No |
| Entry price | $59/mo | $30/mo |
| Enterprise available | Yes | Yes |
| Pricing model | Per Seat | Per Seat |
| Verification | Checked October 3, 2026 | Checked October 2, 2026 |
| Full pricing | View full pricing | View full pricing |
Pricing last verified October 3, 2026. Tracked daily.