Apollo.io vs Gong — Pricing, Plans, and Verified Costs (2026)
Apollo.io starts at $59/mo. Gong uses custom pricing — request a quote to compare.
All-in-one sales intelligence + engagement platform combining a B2B contact database (275M+ contacts), prospecting sequences, and CRM enrichment. Public pricing across four tiers: Free, Basic ($49/user/mo annual, $59 monthly), Professional ($79/$99), Organization ($119/$149, min 3 users). Popular with SDR teams and mid-market sales orgs as a cheaper alternative to ZoomInfo + Outreach stacks.
Revenue intelligence platform that records, transcribes, and analyzes sales calls to surface coaching moments, deal risks, and market intel. The category leader in conversation intelligence. Opaque pricing — combines a mandatory platform fee ($5K-$50K/year) with per-user licensing ($1,300-$1,600/user/year). Enterprise annual contracts only. Introduced Credits (usage-based AI currency) in 2026 for advanced AI workflows.
All plans compared
| Tier role | Plan | Apollo.io monthly | Apollo.io annual | Gong monthly | Gong annual |
|---|---|---|---|---|---|
| Free / starter | Free / — | Free | Free | — | — |
| Entry paid | Basic / — | $59 | $49 | — | — |
| Pro / power | Professional / — | $99 | $79 | — | — |
| Teams | Organization / — | $149 | $119 | — | — |
Tier names differ across vendors. Rows are aligned by tier role, not name. Full tier structures on each tool's page.
What each is best for
Apollo.io is worth it if… io is worth it for outbound sales teams (2-50 reps) that need contact data + email sequences + dialer in one tool instead of stitching ZoomInfo + Outreach together. Free tier gives real access; Basic covers small SDR teams; Professional adds advanced sequences and AI writing.
Gong is worth it if… sales orgs (25+ reps) that treat call recording + AI conversation intelligence as core coaching infrastructure — particularly if you're pushing to scale a repeatable sales motion. Custom-quoted per seat, typically bundled with training/coaching modules.
Bottom line: Similar positioning, closer to a preference call than a strategic one.
Choose Apollo.io over Gong if…
Choose Apollo.io if…
- You want fixed-price predictability (per seat, from $59/mo).
- You match the profile Apollo.io is built for: Apollo.
- You need a general-purpose crm & sales option rather than a vertical-specific one.
Choose Gong if…
- You want fixed-price predictability (per seat, custom pricing).
- You match the profile Gong is built for: sales orgs (25+ reps) that treat call recording + AI conversation intelligence as core coaching infrastructure — particularly if you're pushing to scale a repeatable sales motion.
- You need a general-purpose crm & sales option rather than a vertical-specific one.
At a glance
| Apollo.io | Gong | |
|---|---|---|
| Free plan | Yes | — |
| Entry price | $59/mo | Custom pricing |
| Enterprise available | Yes | Yes |
| Pricing model | Per Seat | Per Seat |
| Verification | Checked October 3, 2026 | Pricing under review |
| Full pricing | View full pricing | View full pricing |
Pricing last verified October 3, 2026. Tracked daily.