Apollo.io vs Salesloft — Pricing, Plans, and Verified Costs (2026)
Apollo.io starts at $59/mo. Salesloft uses custom pricing — request a quote to compare.
All-in-one sales intelligence + engagement platform combining a B2B contact database (275M+ contacts), prospecting sequences, and CRM enrichment. Public pricing across four tiers: Free, Basic ($49/user/mo annual, $59 monthly), Professional ($79/$99), Organization ($119/$149, min 3 users). Popular with SDR teams and mid-market sales orgs as a cheaper alternative to ZoomInfo + Outreach stacks.
Sales engagement platform, direct competitor to Outreach. Opaque quote-based pricing across three tiers: Essentials ($75-$100/user/month), Advanced ($100-$140), Premier ($165-$200+). Dialer NOT included in base — expect $200-$400/user/year for phone. Popular with mid-market and enterprise sales teams for cadence automation, deal management, and CRM sync.
All plans compared
| Tier role | Plan | Apollo.io monthly | Apollo.io annual | Salesloft monthly | Salesloft annual |
|---|---|---|---|---|---|
| Free / starter | Free / — | Free | Free | — | — |
| Entry paid | Basic / — | $59 | $49 | — | — |
| Pro / power | Professional / — | $99 | $79 | — | — |
| Teams | Organization / — | $149 | $119 | — | — |
Tier names differ across vendors. Rows are aligned by tier role, not name. Full tier structures on each tool's page.
What each is best for
Apollo.io is worth it if… io is worth it for outbound sales teams (2-50 reps) that need contact data + email sequences + dialer in one tool instead of stitching ZoomInfo + Outreach together. Free tier gives real access; Basic covers small SDR teams; Professional adds advanced sequences and AI writing.
Salesloft is worth it if… enterprise sales orgs (25+ reps) that need sales engagement + coaching + conversation intelligence — particularly if you're a Salesforce-heavy shop looking at Outreach and want the Salesforce-native alternative. Custom-quoted per seat, typically $100-200/rep/month.
Bottom line: Similar positioning, closer to a preference call than a strategic one.
Choose Apollo.io over Salesloft if…
Choose Apollo.io if…
- You want fixed-price predictability (per seat, from $59/mo).
- You match the profile Apollo.io is built for: Apollo.
- You need a general-purpose crm & sales option rather than a vertical-specific one.
Choose Salesloft if…
- You want fixed-price predictability (per seat, custom pricing).
- You match the profile Salesloft is built for: enterprise sales orgs (25+ reps) that need sales engagement + coaching + conversation intelligence — particularly if you're a Salesforce-heavy shop looking at Outreach and want the Salesforce-native alternative.
- You need a general-purpose crm & sales option rather than a vertical-specific one.
At a glance
| Apollo.io | Salesloft | |
|---|---|---|
| Free plan | Yes | — |
| Entry price | $59/mo | Custom pricing |
| Enterprise available | Yes | Yes |
| Pricing model | Per Seat | Per Seat |
| Verification | Checked October 3, 2026 | Pricing under review |
| Full pricing | View full pricing | View full pricing |
Pricing last verified October 3, 2026. Tracked daily.