Attio vs Braze: pricing, plans, and positioning compared
Verified pricing and side-by-side plan structures. Updated daily.
Side-by-side comparison
Attio CRM & Sales | Braze CRM & Sales | |
|---|---|---|
| Entry price | $36/mo | Custom |
| Annual discount | −19% | — |
| Free plan | Yes | — |
| Number of tiers | 4 | — |
| Positioning | AI-native CRM built for the modern GTM stack, positioned as the alternative to Salesforce complexity and HubSpot bloat. Distinctive for its shapeable data model — records feel like Airtable rows more than fixed CRM objects. Strong native LinkedIn Sales Navigator integration and email intelligence. Popular with founders, ops teams, and investors (VCs love it). Priced per seat with public tiers ($34-$79/mo). Series B in 2024 at $1.5B valuation. | Customer engagement and lifecycle messaging platform used by mobile-first consumer brands (Delivery Hero, Uber, Disney, HBO). Orchestrates email, push, SMS, in-app, and content cards through a single canvas. Four Platform Editions (Go, Select, Pro, Enterprise) — custom pricing quoted by monthly active users and message channels, no public list price. Free trial available. Typical mid-market contracts start $60-100k per year. |
| Full pricing | View full pricing | View full pricing |
Plan-by-plan comparison
| # | Attio | Braze |
|---|---|---|
| 1 | Free Monthly: 0 · Annual: 0 3 seats, basic CRM | — |
| 2 | Plus Monthly: 36 · Annual: 29 250K records, permission controls | — |
| 3 | Pro Monthly: 86 · Annual: 69 call intelligence + 10K enrichment credits | — |
| 4 | Enterprise Monthly: custom · Annual: custom SAML/SSO, unlimited objects | — |