Attio vs Freshsales — Pricing, Plans, and Verified Costs (2026)
Attio starts at $44/mo. Freshsales starts at $11/mo. Freshsales is $33/mo cheaper on the entry tier than Attio.
See price history: Attio · Freshsales
AI-native CRM built for the modern GTM stack, positioned as the alternative to Salesforce complexity and HubSpot bloat. Distinctive for its shapeable data model — records feel like Airtable rows more than fixed CRM objects. Strong native LinkedIn Sales Navigator integration and email intelligence. Popular with founders, ops teams, and investors (VCs love it). Raised prices in July 2026: Plus $35 annual (was $29), Pro $79 annual (was $69). Also introduced seat + workspace credits system for AI features (Ask Attio, agents, enrichment) with add-on credit packs starting at +5K workspace credits for $70/mo annual. Series B in 2024 at $1.5B valuation.
CRM from Freshworks (publicly traded, ~$5B market cap), positioned as the value alternative to Salesforce Starter and HubSpot Sales. Distinctive for its Freddy AI features built in at lower tiers rather than charged separately at competitors. Notable 2026 pricing move: cut Growth plan from $15 to $11/user in June 2026 to defend the low end against HubSpot Free and monday CRM. Popular with SMB sales teams that outgrew spreadsheets.
All plans compared
| Tier role | Plan | Attio monthly | Attio annual | Freshsales monthly | Freshsales annual |
|---|---|---|---|---|---|
| Free / starter | Free | Free | Free | Free | Free |
| Entry paid | Plus / Growth | $44 | $35 | $11 | $9 |
| Pro / power | Pro | $99 | $79 | $47 | $39 |
| Enterprise | Enterprise | Custom | Custom | $71 | $59 |
Tier names differ across vendors. Rows are aligned by tier role, not name. Full tier structures on each tool's page.
What each is best for
Attio is worth it if… modern startups (2-30 people) that treat their CRM like a customizable database — Notion-meets-Salesforce for sales, partnerships, and community management. Free (3 seats) for solo evaluation; Plus adds private lists + enhanced email (10 seats); Pro adds Call Intelligence + sequences + advanced reporting (unlimited seats).
Freshsales is worth it if… small-to-mid sales teams (5-50 reps) that want a CRM bundled inside the Freshworks ecosystem (Freshdesk, Freshchat, Freshcaller) — particularly if you value single-vendor simplicity over best-in-class. Growth is the entry paid tier; Pro adds advanced automation and territories; Enterprise adds AI-based lead scoring.
Bottom line: Similar positioning, closer to a preference call than a strategic one.
Choose Attio over Freshsales if…
Choose Attio if…
- You want fixed-price predictability (per seat, from $44/mo).
- You match the profile Attio is built for: modern startups (2-30 people) that treat their CRM like a customizable database — Notion-meets-Salesforce for sales, partnerships, and community management.
- You need a general-purpose crm & sales option rather than a vertical-specific one.
Choose Freshsales if…
- You want fixed-price predictability (per seat, from $11/mo).
- You match the profile Freshsales is built for: small-to-mid sales teams (5-50 reps) that want a CRM bundled inside the Freshworks ecosystem (Freshdesk, Freshchat, Freshcaller) — particularly if you value single-vendor simplicity over best-in-class.
- You need a general-purpose crm & sales option rather than a vertical-specific one.
At a glance
| Attio | Freshsales | |
|---|---|---|
| Free plan | Yes | Yes |
| Entry price | $44/mo | $11/mo |
| Enterprise available | Yes | Yes |
| Pricing model | Per Seat | Per Seat |
| Last verified | September 16, 2026 | September 14, 2026 |
| Full pricing | View full pricing | View full pricing |
Pricing last verified September 16, 2026. Tracked daily.
Frequently asked questions
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- How much does Freshsales cost in 2026?
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