Attio vs Gong — Pricing, Plans, and Verified Costs (2026)
Attio starts at $44/mo. Gong uses custom pricing — request a quote to compare.
AI-native CRM built for the modern GTM stack, positioned as the alternative to Salesforce complexity and HubSpot bloat. Distinctive for its shapeable data model — records feel like Airtable rows more than fixed CRM objects. Strong native LinkedIn Sales Navigator integration and email intelligence. Popular with founders, ops teams, and investors (VCs love it). Raised prices in July 2026: Plus $35 annual (was $29), Pro $79 annual (was $69). Also introduced seat + workspace credits system for AI features (Ask Attio, agents, enrichment) with add-on credit packs starting at +5K workspace credits for $70/mo annual. Series B in 2024 at $1.5B valuation.
Revenue intelligence platform that records, transcribes, and analyzes sales calls to surface coaching moments, deal risks, and market intel. The category leader in conversation intelligence. Opaque pricing — combines a mandatory platform fee ($5K-$50K/year) with per-user licensing ($1,300-$1,600/user/year). Enterprise annual contracts only. Introduced Credits (usage-based AI currency) in 2026 for advanced AI workflows.
All plans compared
| Tier role | Plan | Attio monthly | Attio annual | Gong monthly | Gong annual |
|---|---|---|---|---|---|
| Free / starter | Free / — | Free | Free | — | — |
| Entry paid | Plus / — | $44 | $35 | — | — |
| Pro / power | Pro / — | $99 | $79 | — | — |
| Enterprise | Enterprise / — | Custom | Custom | — | — |
Tier names differ across vendors. Rows are aligned by tier role, not name. Full tier structures on each tool's page.
What each is best for
Attio is worth it if… modern startups (2-30 people) that treat their CRM like a customizable database — Notion-meets-Salesforce for sales, partnerships, and community management. Free (3 seats) for solo evaluation; Plus adds private lists + enhanced email (10 seats); Pro adds Call Intelligence + sequences + advanced reporting (unlimited seats).
Gong is worth it if… sales orgs (25+ reps) that treat call recording + AI conversation intelligence as core coaching infrastructure — particularly if you're pushing to scale a repeatable sales motion. Custom-quoted per seat, typically bundled with training/coaching modules.
Bottom line: Similar positioning, closer to a preference call than a strategic one.
Choose Attio over Gong if…
Choose Attio if…
- You want fixed-price predictability (per seat, from $44/mo).
- You match the profile Attio is built for: modern startups (2-30 people) that treat their CRM like a customizable database — Notion-meets-Salesforce for sales, partnerships, and community management.
- You need a general-purpose crm & sales option rather than a vertical-specific one.
Choose Gong if…
- You want fixed-price predictability (per seat, custom pricing).
- You match the profile Gong is built for: sales orgs (25+ reps) that treat call recording + AI conversation intelligence as core coaching infrastructure — particularly if you're pushing to scale a repeatable sales motion.
- You need a general-purpose crm & sales option rather than a vertical-specific one.
At a glance
| Attio | Gong | |
|---|---|---|
| Free plan | Yes | — |
| Entry price | $44/mo | Custom pricing |
| Enterprise available | Yes | Yes |
| Pricing model | Per Seat | Per Seat |
| Verification | Pricing under review | Pricing under review |
| Full pricing | View full pricing | View full pricing |
Pricing last verified September 27, 2026. Tracked daily.