Attio vs Zoho CRM: Pricing Comparison (2026)
Attio starts at $36/mo. Zoho CRM starts at $20/mo. Zoho CRM is $16/mo cheaper on the entry tier than Attio.
AI-native CRM built for the modern GTM stack, positioned as the alternative to Salesforce complexity and HubSpot bloat. Distinctive for its shapeable data model — records feel like Airtable rows more than fixed CRM objects. Strong native LinkedIn Sales Navigator integration and email intelligence. Popular with founders, ops teams, and investors (VCs love it). Priced per seat with public tiers ($34-$79/mo). Series B in 2024 at $1.5B valuation.
Sales CRM from Zoho, the Chennai-based bootstrapped 45+ product empire. Positioned as the alternative to Salesforce for teams wanting features without enterprise pricing. Distinctive for the "Zoho One" bundle ($37/user/mo) that includes 45+ business apps — an unbeatable price/feature ratio if you can stomach the eclectic UX and inconsistent product quality across apps. Popular with SMBs in India, LATAM, and price-sensitive markets globally. Bootstrapped and profitable.
All plans compared
| # | Plan | Attio monthly | Attio annual | Zoho CRM monthly | Zoho CRM annual |
|---|---|---|---|---|---|
| 1 | Free | 0 | 0 | 0 | 0 |
| 2 | Plus / Standard | 36 | 29 | 20 | 14 |
| 3 | Pro / Professional | 86 | 69 | 35 | 23 |
| 4 | Enterprise | custom | custom | 50 | 40 |
| 5 | Ultimate | — | — | custom | 52 |
What each is best for
AI-native CRM built for the modern GTM stack, positioned as the alternative to Salesforce complexity and HubSpot bloat. Distinctive for its shapeable data model — records feel like Airtable rows more than fixed CRM objects. Strong native LinkedIn Sales Navigator integration and email intelligence. Popular with founders, ops teams, and investors (VCs love it). Priced per seat with public tiers ($34-$79/mo). Series B in 2024 at $1.5B valuation.
Sales CRM from Zoho, the Chennai-based bootstrapped 45+ product empire. Positioned as the alternative to Salesforce for teams wanting features without enterprise pricing. Distinctive for the "Zoho One" bundle ($37/user/mo) that includes 45+ business apps — an unbeatable price/feature ratio if you can stomach the eclectic UX and inconsistent product quality across apps. Popular with SMBs in India, LATAM, and price-sensitive markets globally. Bootstrapped and profitable.
At a glance
| Attio | Zoho CRM | |
|---|---|---|
| Free plan | Yes | Yes |
| Entry price | $36/mo | $20/mo |
| Enterprise available | Yes | Yes |
| Pricing model | Per Seat | Per Seat |
| Last verified | July 26, 2026 | July 29, 2026 |
| Full pricing | View full pricing | View full pricing |
Pricing last verified July 29, 2026. Tracked daily.