Braze vs Close — Pricing, Plans, and Verified Costs (2026)
Close starts at $19/mo. Braze uses custom pricing — request a quote to compare.
How pricing works
These two tools don't price the same way, so the headline numbers below aren't directly comparable until you plug in your own volume.
- Braze (Per Usage) — Braze bills purely on usage — MAUs + channels. There is no fixed per-seat fee, so the monthly cost depends entirely on how much you consume.
- Close (Per Seat) — Close bills on a fixed plan from $19/mo, so the listed price is what you pay regardless of volume.
Per-minute, per-credit and per-token rates exclude any downstream model, speech or telephony costs unless the vendor states otherwise.
Customer engagement and lifecycle messaging platform used by mobile-first consumer brands (Delivery Hero, Uber, Disney, HBO). Orchestrates email, push, SMS, in-app, and content cards through a single canvas. Four Platform Editions (Go, Select, Pro, Enterprise) — custom pricing quoted by monthly active users and message channels, no public list price. Free trial available. Typical mid-market contracts start $60-100k per year.
Sales CRM built specifically for inside sales teams that live on the phone. Positioned as the alternative to Salesforce/HubSpot for teams whose primary activity is outbound calling. Distinctive for built-in power dialer, VoIP calling, and SMS in the base product (competitors charge add-ons). Priced $59-$149/user/month. Bootstrapped and profitable, founded 2013, popular with SDR-heavy SaaS sales teams.
All plans compared
| Tier role | Plan | Braze monthly | Braze annual | Close monthly | Close annual |
|---|---|---|---|---|---|
| Entry paid | — / Solo | — | — | $19 | $9 |
| Mid tier 1 | — / Essentials | — | — | $49 | $35 |
| Mid tier 2 | — / Growth | — | — | $109 | $99 |
| Pro / power | — / Scale | — | — | $149 | $139 |
Tier names differ across vendors. Rows are aligned by tier role, not name. Full tier structures on each tool's page.
What each is best for
Braze is worth it if… consumer product teams at scale (10M+ monthly active users) that need cross-channel messaging — push, in-app, email, SMS — with sophisticated personalization and journey orchestration. Custom-quoted by MAU volume and channels enabled; Braze Go for early-stage, Braze Enterprise for massive scale.
Close is worth it if… high-velocity inside sales teams (5-50 reps) that treat email, calling, and SMS as first-class primitives — not bolted-on features. Solo covers 1 rep; Essentials scales small teams; Growth adds power dialer and workflows; Scale enterprise features.
Bottom line: Choose based on how you want to pay — Braze is per usage, Close is per seat.
Choose Braze over Close if…
Choose Braze if…
- You want to pay only for actual usage (per usage, custom pricing).
- You match the profile Braze is built for: consumer product teams at scale (10M+ monthly active users) that need cross-channel messaging — push, in-app, email, SMS — with sophisticated personalization and journey orchestration.
- You need a general-purpose crm & sales option rather than a vertical-specific one.
Choose Close if…
- You want fixed-price predictability (per seat, from $19/mo).
- You match the profile Close is built for: high-velocity inside sales teams (5-50 reps) that treat email, calling, and SMS as first-class primitives — not bolted-on features.
- You need a general-purpose crm & sales option rather than a vertical-specific one.
At a glance
| Braze | Close | |
|---|---|---|
| Free plan | — | No |
| Entry price | Custom | $19/mo |
| Enterprise available | Yes | Yes |
| Pricing model | Per Usage | Per Seat |
| Last verified | September 13, 2026 | September 12, 2026 |
| Full pricing | View full pricing | View full pricing |
Pricing last verified September 13, 2026. Tracked daily.