Braze vs MoEngage — Pricing, Plans, and Verified Costs (2026)
MoEngage starts at $999/mo. Braze uses custom pricing — request a quote to compare.
How pricing works
These two tools don't price the same way, so the headline numbers below aren't directly comparable until you plug in your own volume.
- Braze (Per Usage) — Braze bills purely on usage — MAUs + channels. There is no fixed per-seat fee, so the monthly cost depends entirely on how much you consume.
- MoEngage (Per Usage) — MoEngage bills on usage — monthly tracked users (MAUs) on top of a paid plan starting at $999/mo. The plan includes an allowance; anything beyond it is metered.
Per-minute, per-credit and per-token rates exclude any downstream model, speech or telephony costs unless the vendor states otherwise.
Customer engagement and lifecycle messaging platform used by mobile-first consumer brands (Delivery Hero, Uber, Disney, HBO). Orchestrates email, push, SMS, in-app, and content cards through a single canvas. Four Platform Editions (Go, Select, Pro, Enterprise) — custom pricing quoted by monthly active users and message channels, no public list price. Free trial available. Typical mid-market contracts start $60-100k per year.
Customer engagement platform for mobile-first brands, direct competitor to Braze and CleverTap. Orchestrates push, email, SMS, in-app, and WhatsApp across the customer lifecycle with AI-driven segmentation. Pricing scales with Monthly Active Users (MAUs): Standard from $999/mo (10K MAUs), Growth $4,999-$5,999/mo (50K-100K), Enterprise $19,999+/mo with full AI orchestration and dedicated SLAs. Minimum 1-year commitment.
All plans compared
| Tier role | Plan | Braze monthly | Braze annual | MoEngage monthly | MoEngage annual |
|---|---|---|---|---|---|
| Entry paid | — / Standard | — | — | $999 | $999 |
| Pro / power | — / Growth | — | — | $4999 | $4999 |
| Enterprise | — / Enterprise | — | — | $19999 | $19999 |
Tier names differ across vendors. Rows are aligned by tier role, not name. Full tier structures on each tool's page.
What each is best for
Braze is worth it if… consumer product teams at scale (10M+ monthly active users) that need cross-channel messaging — push, in-app, email, SMS — with sophisticated personalization and journey orchestration. Custom-quoted by MAU volume and channels enabled; Braze Go for early-stage, Braze Enterprise for massive scale.
MoEngage is worth it if… consumer/mobile product teams at scale (500K+ MAUs) that need omnichannel messaging — push, email, in-app, SMS, WhatsApp — particularly if you're building in APAC or emerging markets where MoEngage has strong regional presence. Standard covers small deployments; Growth adds advanced segmentation and analytics; Enterprise custom.
Bottom line: Similar positioning, closer to a preference call than a strategic one.
Choose Braze over MoEngage if…
Choose Braze if…
- You want to pay only for actual usage (per usage, custom pricing).
- You match the profile Braze is built for: consumer product teams at scale (10M+ monthly active users) that need cross-channel messaging — push, in-app, email, SMS — with sophisticated personalization and journey orchestration.
- You need a general-purpose crm & sales option rather than a vertical-specific one.
Choose MoEngage if…
- You want to pay only for actual usage (per usage, from $999/mo).
- You match the profile MoEngage is built for: consumer/mobile product teams at scale (500K+ MAUs) that need omnichannel messaging — push, email, in-app, SMS, WhatsApp — particularly if you're building in APAC or emerging markets where MoEngage has strong regional presence.
- You need a general-purpose crm & sales option rather than a vertical-specific one.
At a glance
| Braze | MoEngage | |
|---|---|---|
| Free plan | — | No |
| Entry price | Custom pricing | $999/mo |
| Enterprise available | Yes | Yes |
| Pricing model | Per Usage | Per Usage |
| Verification | Pricing under review | Pricing under review |
| Full pricing | View full pricing | View full pricing |
Pricing last verified September 28, 2026. Verification cadence varies by tool; check each tool page.