CleverTap vs Pipedrive — Pricing, Plans, and Verified Costs (2026)
CleverTap starts at $85/mo. Pipedrive starts at $24/mo. Pipedrive is $61/mo cheaper on the entry tier than CleverTap.
How pricing works
These two tools don't price the same way, so the headline numbers below aren't directly comparable until you plug in your own volume.
- CleverTap (Per Usage) — CleverTap bills on usage — Monthly Active Users (MAU) on top of a paid plan starting at $85/mo. The plan includes an allowance; anything beyond it is metered.
- Pipedrive (Per Seat) — Pipedrive bills on a fixed plan from $24/mo, so the listed price is what you pay regardless of volume.
Per-minute, per-credit and per-token rates exclude any downstream model, speech or telephony costs unless the vendor states otherwise.
Customer engagement and retention platform for consumer apps, pricing by monthly active users rather than seats, with push, in-app, email, SMS, WhatsApp and RCS in one orchestration layer.
Sales-focused CRM built around pipeline visualization, founded in Estonia. Positioned as the alternative to Salesforce complexity for solo salespeople and small teams. Distinctive for its "sales-first, not marketing-first" positioning (unlike HubSpot) and clean drag-and-drop UX. Priced $14-$99/user/month (annual). Owned by Vista Equity Partners since 2020 — expect margin work and steady annual price increases at renewal.
All plans compared
| Tier role | Plan | CleverTap monthly | CleverTap annual | Pipedrive monthly | Pipedrive annual |
|---|---|---|---|---|---|
| Entry paid | Core (up to 5,000 MAU) / Lite | $85 | $85 | $24 | $14 |
| Mid tier 1 | Core (up to 20,000 MAU) / Growth | $275 | $275 | $49 | $39 |
| Mid tier 2 | Core (up to 40,000 MAU) / Premium | $550 | $550 | $79 | $49 |
| Mid tier 3 | Core (up to 60,000 MAU) / — | $825 | $825 | — | — |
| Mid tier 4 | Core (up to 80,000 MAU) / — | $1100 | $1100 | — | — |
| Pro / power | Core (up to 100,000 MAU) / Ultimate | $1300 | $1300 | $99 | $79 |
Tier names differ across vendors. Rows are aligned by tier role, not name. Full tier structures on each tool's page.
What each is best for
CleverTap is worth it if… CleverTap is ideal for consumer app teams in e-commerce, fintech and gaming who need retention messaging across many channels at once. Best if you can forecast monthly active users, since that number — not headcount — sets your bill.
Pipedrive is worth it if… Pipedrive is the CRM for small sales teams that hate enterprise software — 2-25-person operations that want a visual pipeline without hiring consultants. Lite covers most basic needs; Growth adds automations and email tools.
Bottom line: Choose based on how you want to pay — CleverTap is per usage, Pipedrive is per seat.
Choose CleverTap over Pipedrive if…
Choose CleverTap if…
- You want to pay only for actual usage (per usage, from $85/mo).
- You match the profile CleverTap is built for: ideal for consumer app teams in e-commerce, fintech and gaming who need retention messaging across many channels at once.
- You're building for fintech.
Choose Pipedrive if…
- You want fixed-price predictability (per seat, from $24/mo).
- You match the profile Pipedrive is built for: the CRM for small sales teams that hate enterprise software — 2-25-person operations that want a visual pipeline without hiring consultants.
- You need a general-purpose crm & sales option rather than a vertical-specific one.
At a glance
| CleverTap | Pipedrive | |
|---|---|---|
| Free plan | No | No |
| Entry price | $85/mo | $24/mo |
| Enterprise available | Yes | Yes |
| Pricing model | Per Usage | Per Seat |
| Verification | Verified November 11, 2026 | Checked October 4, 2026 |
| Full pricing | View full pricing | View full pricing |
Pricing last verified November 11, 2026. Verification cadence varies by tool; check each tool page.
Frequently asked questions
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Common questions about CleverTap and Pipedrive
- How much does CleverTap cost in 2026?
- Does CleverTap have a free plan?
- How often does CleverTap change prices?
- What are the best CleverTap alternatives in 2026?
- How much does Pipedrive cost in 2026?
- Does Pipedrive have a free plan?
- How often does Pipedrive change prices?
- What are the best Pipedrive alternatives in 2026?