Close vs ZoomInfo — Pricing, Plans, and Verified Costs (2026)
Close starts at $19/mo. ZoomInfo uses custom pricing — request a quote to compare.
Sales CRM built specifically for inside sales teams that live on the phone. Positioned as the alternative to Salesforce/HubSpot for teams whose primary activity is outbound calling. Distinctive for built-in power dialer, VoIP calling, and SMS in the base product (competitors charge add-ons). Priced $59-$149/user/month. Bootstrapped and profitable, founded 2013, popular with SDR-heavy SaaS sales teams.
The dominant B2B contact database and sales intelligence platform. Opaque tiered pricing: SalesOS Professional starts at $14,995/year, Advanced $24,995, Elite $39,995+. Seat add-ons run $1,500-$2,500/user/year. Real-world total cost is typically $30K-$60K/year once seats, credits, and modules like Chorus (conversation intel) and Copilot (AI prospecting) are added.
All plans compared
| Tier role | Plan | Close monthly | Close annual | ZoomInfo monthly | ZoomInfo annual |
|---|---|---|---|---|---|
| Entry paid | Solo / — | $19 | $9 | — | — |
| Mid tier 1 | Essentials / — | $49 | $35 | — | — |
| Mid tier 2 | Growth / — | $109 | $99 | — | — |
| Pro / power | Scale / — | $149 | $139 | — | — |
Tier names differ across vendors. Rows are aligned by tier role, not name. Full tier structures on each tool's page.
What each is best for
Close is worth it if… high-velocity inside sales teams (5-50 reps) that treat email, calling, and SMS as first-class primitives — not bolted-on features. Solo covers 1 rep; Essentials scales small teams; Growth adds power dialer and workflows; Scale enterprise features.
ZoomInfo is worth it if… enterprise sales orgs (25+ reps) that need best-in-class B2B contact + firmographic + intent data — particularly for outbound-heavy motions targeting mid-market and enterprise accounts. Custom-quoted per seat + data volume; typical enterprise contracts $30-100K+/year.
Bottom line: Similar positioning, closer to a preference call than a strategic one.
Choose Close over ZoomInfo if…
Choose Close if…
- You want fixed-price predictability (per seat, from $19/mo).
- You match the profile Close is built for: high-velocity inside sales teams (5-50 reps) that treat email, calling, and SMS as first-class primitives — not bolted-on features.
- You need a general-purpose crm & sales option rather than a vertical-specific one.
Choose ZoomInfo if…
- You want fixed-price predictability (per seat, custom pricing).
- You match the profile ZoomInfo is built for: enterprise sales orgs (25+ reps) that need best-in-class B2B contact + firmographic + intent data — particularly for outbound-heavy motions targeting mid-market and enterprise accounts.
- You need a general-purpose crm & sales option rather than a vertical-specific one.
At a glance
| Close | ZoomInfo | |
|---|---|---|
| Free plan | No | — |
| Entry price | $19/mo | Custom |
| Enterprise available | Yes | Yes |
| Pricing model | Per Seat | Per Seat |
| Last verified | September 12, 2026 | September 10, 2026 |
| Full pricing | View full pricing | View full pricing |
Pricing last verified September 12, 2026. Tracked daily.