Cognism vs Freshsales — Pricing, Plans, and Verified Costs (2026)
Freshsales starts at $11/mo. Cognism uses custom pricing — request a quote to compare.
See price history: Cognism · Freshsales
Europe-native B2B sales intelligence platform, primary competitor to ZoomInfo in EMEA. Strong GDPR compliance and mobile phone data coverage across Europe. Opaque quote-based pricing: Platinum (Standard) tier ~$15K platform fee + $1,500/user/year; Diamond (Pro) ~$25K + $2,500/user/year. 5-user Grow lists ~$22,500/year; Elevate ~$37,500+.
CRM from Freshworks (publicly traded, ~$5B market cap), positioned as the value alternative to Salesforce Starter and HubSpot Sales. Distinctive for its Freddy AI features built in at lower tiers rather than charged separately at competitors. Notable 2026 pricing move: cut Growth plan from $15 to $11/user in June 2026 to defend the low end against HubSpot Free and monday CRM. Popular with SMB sales teams that outgrew spreadsheets.
All plans compared
| Tier role | Plan | Cognism monthly | Cognism annual | Freshsales monthly | Freshsales annual |
|---|---|---|---|---|---|
| Free / starter | — / Free | — | — | Free | Free |
| Entry paid | — / Growth | — | — | $11 | $9 |
| Pro / power | — / Pro | — | — | $47 | $39 |
| Enterprise | — / Enterprise | — | — | $71 | $59 |
Tier names differ across vendors. Rows are aligned by tier role, not name. Full tier structures on each tool's page.
What each is best for
Cognism is worth it if… European B2B sales teams that need GDPR-compliant contact data with mobile numbers and intent signals — particularly if ZoomInfo's US-focused coverage falls short for your market. Custom pricing scales with data volume + regions + features.
Freshsales is worth it if… small-to-mid sales teams (5-50 reps) that want a CRM bundled inside the Freshworks ecosystem (Freshdesk, Freshchat, Freshcaller) — particularly if you value single-vendor simplicity over best-in-class. Growth is the entry paid tier; Pro adds advanced automation and territories; Enterprise adds AI-based lead scoring.
Bottom line: Similar positioning, closer to a preference call than a strategic one.
Choose Cognism over Freshsales if…
Choose Cognism if…
- You want fixed-price predictability (per seat, custom pricing).
- You match the profile Cognism is built for: European B2B sales teams that need GDPR-compliant contact data with mobile numbers and intent signals — particularly if ZoomInfo's US-focused coverage falls short for your market.
- You need a general-purpose crm & sales option rather than a vertical-specific one.
Choose Freshsales if…
- You want fixed-price predictability (per seat, from $11/mo).
- You match the profile Freshsales is built for: small-to-mid sales teams (5-50 reps) that want a CRM bundled inside the Freshworks ecosystem (Freshdesk, Freshchat, Freshcaller) — particularly if you value single-vendor simplicity over best-in-class.
- You need a general-purpose crm & sales option rather than a vertical-specific one.
At a glance
| Cognism | Freshsales | |
|---|---|---|
| Free plan | — | Yes |
| Entry price | Custom | $11/mo |
| Enterprise available | Yes | Yes |
| Pricing model | Per Seat | Per Seat |
| Last verified | September 10, 2026 | September 14, 2026 |
| Full pricing | View full pricing | View full pricing |
Pricing last verified September 14, 2026. Tracked daily.