Cognism vs Pipedrive — Pricing, Plans, and Verified Costs (2026)
Pipedrive starts at $24/mo. Cognism uses custom pricing — request a quote to compare.
Europe-native B2B sales intelligence platform, primary competitor to ZoomInfo in EMEA. Strong GDPR compliance and mobile phone data coverage across Europe. Opaque quote-based pricing: Platinum (Standard) tier ~$15K platform fee + $1,500/user/year; Diamond (Pro) ~$25K + $2,500/user/year. 5-user Grow lists ~$22,500/year; Elevate ~$37,500+.
Sales-focused CRM built around pipeline visualization, founded in Estonia. Positioned as the alternative to Salesforce complexity for solo salespeople and small teams. Distinctive for its "sales-first, not marketing-first" positioning (unlike HubSpot) and clean drag-and-drop UX. Priced $14-$99/user/month (annual). Owned by Vista Equity Partners since 2020 — expect margin work and steady annual price increases at renewal.
All plans compared
| Tier role | Plan | Cognism monthly | Cognism annual | Pipedrive monthly | Pipedrive annual |
|---|---|---|---|---|---|
| Entry paid | — / Lite | — | — | $24 | $14 |
| Mid tier 1 | — / Growth | — | — | $49 | $39 |
| Mid tier 2 | — / Premium | — | — | $79 | $49 |
| Pro / power | — / Ultimate | — | — | $99 | $79 |
Tier names differ across vendors. Rows are aligned by tier role, not name. Full tier structures on each tool's page.
What each is best for
Cognism is worth it if… European B2B sales teams that need GDPR-compliant contact data with mobile numbers and intent signals — particularly if ZoomInfo's US-focused coverage falls short for your market. Custom pricing scales with data volume + regions + features.
Pipedrive is worth it if… Pipedrive is the CRM for small sales teams that hate enterprise software — 2-25-person operations that want a visual pipeline without hiring consultants. Lite covers most basic needs; Growth adds automations and email tools.
Bottom line: Similar positioning, closer to a preference call than a strategic one.
Choose Cognism over Pipedrive if…
Choose Cognism if…
- You want fixed-price predictability (per seat, custom pricing).
- You match the profile Cognism is built for: European B2B sales teams that need GDPR-compliant contact data with mobile numbers and intent signals — particularly if ZoomInfo's US-focused coverage falls short for your market.
- You need a general-purpose crm & sales option rather than a vertical-specific one.
Choose Pipedrive if…
- You want fixed-price predictability (per seat, from $24/mo).
- You match the profile Pipedrive is built for: the CRM for small sales teams that hate enterprise software — 2-25-person operations that want a visual pipeline without hiring consultants.
- You need a general-purpose crm & sales option rather than a vertical-specific one.
At a glance
| Cognism | Pipedrive | |
|---|---|---|
| Free plan | — | No |
| Entry price | Custom pricing | $24/mo |
| Enterprise available | Yes | Yes |
| Pricing model | Per Seat | Per Seat |
| Verification | Pricing under review | Checked October 4, 2026 |
| Full pricing | View full pricing | View full pricing |
Pricing last verified October 4, 2026. Tracked daily.