Cognism vs Zoho CRM — Pricing, Plans, and Verified Costs (2026)
Zoho CRM starts at $20/mo. Cognism uses custom pricing — request a quote to compare.
Europe-native B2B sales intelligence platform, primary competitor to ZoomInfo in EMEA. Strong GDPR compliance and mobile phone data coverage across Europe. Opaque quote-based pricing: Platinum (Standard) tier ~$15K platform fee + $1,500/user/year; Diamond (Pro) ~$25K + $2,500/user/year. 5-user Grow lists ~$22,500/year; Elevate ~$37,500+.
Sales CRM from Zoho, the Chennai-based bootstrapped 45+ product empire. Positioned as the alternative to Salesforce for teams wanting features without enterprise pricing. Distinctive for the "Zoho One" bundle ($37/user/mo) that includes 45+ business apps — an unbeatable price/feature ratio if you can stomach the eclectic UX and inconsistent product quality across apps. Popular with SMBs in India, LATAM, and price-sensitive markets globally. Bootstrapped and profitable.
All plans compared
| Tier role | Plan | Cognism monthly | Cognism annual | Zoho CRM monthly | Zoho CRM annual |
|---|---|---|---|---|---|
| Free / starter | — / Free | — | — | Free | Free |
| Entry paid | — / Standard | — | — | $20 | $14 |
| Pro / power | — / Professional | — | — | $35 | $23 |
| Enterprise | — / Enterprise | — | — | $50 | $40 |
Tier names differ across vendors. Rows are aligned by tier role, not name. Full tier structures on each tool's page.
What each is best for
Cognism is worth it if… European B2B sales teams that need GDPR-compliant contact data with mobile numbers and intent signals — particularly if ZoomInfo's US-focused coverage falls short for your market. Custom pricing scales with data volume + regions + features.
Zoho CRM is worth it if… global SMBs (5-200 employees) that want a full CRM + marketing + finance suite at prices well below HubSpot or Salesforce — particularly if you're in India, MENA, or LATAM where Zoho has strong regional presence. Free covers small teams (3 users); Standard adds mass email and workflows; Professional adds inventory; Enterprise adds SSO and advanced customization; Ultimate adds AI and BI.
Bottom line: Similar positioning, closer to a preference call than a strategic one.
Choose Cognism over Zoho CRM if…
Choose Cognism if…
- You want fixed-price predictability (per seat, custom pricing).
- You match the profile Cognism is built for: European B2B sales teams that need GDPR-compliant contact data with mobile numbers and intent signals — particularly if ZoomInfo's US-focused coverage falls short for your market.
- You need a general-purpose crm & sales option rather than a vertical-specific one.
Choose Zoho CRM if…
- You want fixed-price predictability (per seat, from $20/mo).
- You match the profile Zoho CRM is built for: global SMBs (5-200 employees) that want a full CRM + marketing + finance suite at prices well below HubSpot or Salesforce — particularly if you're in India, MENA, or LATAM where Zoho has strong regional presence.
- You need a general-purpose crm & sales option rather than a vertical-specific one.
At a glance
| Cognism | Zoho CRM | |
|---|---|---|
| Free plan | — | Yes |
| Entry price | Custom pricing | $20/mo |
| Enterprise available | Yes | Yes |
| Pricing model | Per Seat | Per Seat |
| Verification | Pricing under review | Pricing under review |
| Full pricing | View full pricing | View full pricing |
Pricing last verified October 1, 2026. Tracked daily.