Folk vs Gong — Pricing, Plans, and Verified Costs (2026)
Folk starts at $30/mo. Gong uses custom pricing — request a quote to compare.
Lightweight, modern CRM built around contacts and relationships. Spreadsheet-style interface with a Chrome extension (folkX) for capturing contacts from LinkedIn and the web. Popular with founders, investors, agencies, and operators who want a CRM without the Salesforce complexity. Pipelines, email sequences, dashboards, and API access on the Premium tier.
Revenue intelligence platform that records, transcribes, and analyzes sales calls to surface coaching moments, deal risks, and market intel. The category leader in conversation intelligence. Opaque pricing — combines a mandatory platform fee ($5K-$50K/year) with per-user licensing ($1,300-$1,600/user/year). Enterprise annual contracts only. Introduced Credits (usage-based AI currency) in 2026 for advanced AI workflows.
All plans compared
| Tier role | Plan | Folk monthly | Folk annual | Gong monthly | Gong annual |
|---|---|---|---|---|---|
| Entry paid | Standard / — | $30 | $24 | — | — |
| Pro / power | Premium / — | $60 | $48 | — | — |
| Enterprise | Custom / — | $100 | $80 | — | — |
Tier names differ across vendors. Rows are aligned by tier role, not name. Full tier structures on each tool's page.
What each is best for
Folk is worth it if… founders, VCs, agencies, and consultants (1-30 people) who treat their CRM as a relationship manager — email + LinkedIn enrichment + smart groups — rather than a sales pipeline. Standard covers small teams; Premium adds deal management and API.
Gong is worth it if… sales orgs (25+ reps) that treat call recording + AI conversation intelligence as core coaching infrastructure — particularly if you're pushing to scale a repeatable sales motion. Custom-quoted per seat, typically bundled with training/coaching modules.
Bottom line: Similar positioning, closer to a preference call than a strategic one.
Choose Folk over Gong if…
Choose Folk if…
- You want fixed-price predictability (per seat, from $30/mo).
- You match the profile Folk is built for: founders, VCs, agencies, and consultants (1-30 people) who treat their CRM as a relationship manager — email + LinkedIn enrichment + smart groups — rather than a sales pipeline.
- You need a general-purpose crm & sales option rather than a vertical-specific one.
Choose Gong if…
- You want fixed-price predictability (per seat, custom pricing).
- You match the profile Gong is built for: sales orgs (25+ reps) that treat call recording + AI conversation intelligence as core coaching infrastructure — particularly if you're pushing to scale a repeatable sales motion.
- You need a general-purpose crm & sales option rather than a vertical-specific one.
At a glance
| Folk | Gong | |
|---|---|---|
| Free plan | No | — |
| Entry price | $30/mo | Custom pricing |
| Enterprise available | Yes | Yes |
| Pricing model | Per Seat | Per Seat |
| Verification | Checked October 2, 2026 | Pricing under review |
| Full pricing | View full pricing | View full pricing |
Pricing last verified October 2, 2026. Tracked daily.