Folk vs MoEngage — Pricing, Plans, and Verified Costs (2026)
Folk starts at $30/mo. MoEngage starts at $999/mo. Folk is $969/mo cheaper on the entry tier than MoEngage.
How pricing works
These two tools don't price the same way, so the headline numbers below aren't directly comparable until you plug in your own volume.
- Folk (Per Seat) — Folk bills on a fixed plan from $30/mo, so the listed price is what you pay regardless of volume.
- MoEngage (Per Usage) — MoEngage bills on usage — monthly tracked users (MAUs) on top of a paid plan starting at $999/mo. The plan includes an allowance; anything beyond it is metered.
Per-minute, per-credit and per-token rates exclude any downstream model, speech or telephony costs unless the vendor states otherwise.
Lightweight, modern CRM built around contacts and relationships. Spreadsheet-style interface with a Chrome extension (folkX) for capturing contacts from LinkedIn and the web. Popular with founders, investors, agencies, and operators who want a CRM without the Salesforce complexity. Pipelines, email sequences, dashboards, and API access on the Premium tier.
Customer engagement platform for mobile-first brands, direct competitor to Braze and CleverTap. Orchestrates push, email, SMS, in-app, and WhatsApp across the customer lifecycle with AI-driven segmentation. Pricing scales with Monthly Active Users (MAUs): Standard from $999/mo (10K MAUs), Growth $4,999-$5,999/mo (50K-100K), Enterprise $19,999+/mo with full AI orchestration and dedicated SLAs. Minimum 1-year commitment.
All plans compared
| Tier role | Plan | Folk monthly | Folk annual | MoEngage monthly | MoEngage annual |
|---|---|---|---|---|---|
| Entry paid | Standard | $30 | $24 | $999 | $999 |
| Pro / power | Premium / Growth | $60 | $48 | $4999 | $4999 |
| Enterprise | Custom / Enterprise | $100 | $80 | $19999 | $19999 |
Tier names differ across vendors. Rows are aligned by tier role, not name. Full tier structures on each tool's page.
What each is best for
Folk is worth it if… founders, VCs, agencies, and consultants (1-30 people) who treat their CRM as a relationship manager — email + LinkedIn enrichment + smart groups — rather than a sales pipeline. Standard covers small teams; Premium adds deal management and API.
MoEngage is worth it if… consumer/mobile product teams at scale (500K+ MAUs) that need omnichannel messaging — push, email, in-app, SMS, WhatsApp — particularly if you're building in APAC or emerging markets where MoEngage has strong regional presence. Standard covers small deployments; Growth adds advanced segmentation and analytics; Enterprise custom.
Bottom line: Choose based on how you want to pay — Folk is per seat, MoEngage is per usage.
Choose Folk over MoEngage if…
Choose Folk if…
- You want fixed-price predictability (per seat, from $30/mo).
- You match the profile Folk is built for: founders, VCs, agencies, and consultants (1-30 people) who treat their CRM as a relationship manager — email + LinkedIn enrichment + smart groups — rather than a sales pipeline.
- You need a general-purpose crm & sales option rather than a vertical-specific one.
Choose MoEngage if…
- You want to pay only for actual usage (per usage, from $999/mo).
- You match the profile MoEngage is built for: consumer/mobile product teams at scale (500K+ MAUs) that need omnichannel messaging — push, email, in-app, SMS, WhatsApp — particularly if you're building in APAC or emerging markets where MoEngage has strong regional presence.
- You need a general-purpose crm & sales option rather than a vertical-specific one.
At a glance
| Folk | MoEngage | |
|---|---|---|
| Free plan | No | No |
| Entry price | $30/mo | $999/mo |
| Enterprise available | Yes | Yes |
| Pricing model | Per Seat | Per Usage |
| Verification | Checked October 2, 2026 | Pricing under review |
| Full pricing | View full pricing | View full pricing |
Pricing last verified October 2, 2026. Tracked daily.