Folk vs MoEngage: Pricing Comparison (2026)
Folk starts at $30/mo. MoEngage starts at $999/mo. Folk is $969/mo cheaper on the entry tier than MoEngage.
Lightweight, modern CRM built around contacts and relationships. Spreadsheet-style interface with a Chrome extension (folkX) for capturing contacts from LinkedIn and the web. Popular with founders, investors, agencies, and operators who want a CRM without the Salesforce complexity. Pipelines, email sequences, dashboards, and API access on the Premium tier.
Customer engagement platform for mobile-first brands, direct competitor to Braze and CleverTap. Orchestrates push, email, SMS, in-app, and WhatsApp across the customer lifecycle with AI-driven segmentation. Pricing scales with Monthly Active Users (MAUs): Standard from $999/mo (10K MAUs), Growth $4,999-$5,999/mo (50K-100K), Enterprise $19,999+/mo with full AI orchestration and dedicated SLAs. Minimum 1-year commitment.
All plans compared
| # | Plan | Folk monthly | Folk annual | MoEngage monthly | MoEngage annual |
|---|---|---|---|---|---|
| 1 | Standard | 30 | 24 | 999 | 999 |
| 2 | Premium / Growth | 60 | 48 | 4999 | 4999 |
| 3 | Custom / Enterprise | 100 | 80 | 19999 | 19999 |
What each is best for
Lightweight, modern CRM built around contacts and relationships. Spreadsheet-style interface with a Chrome extension (folkX) for capturing contacts from LinkedIn and the web. Popular with founders, investors, agencies, and operators who want a CRM without the Salesforce complexity. Pipelines, email sequences, dashboards, and API access on the Premium tier.
Customer engagement platform for mobile-first brands, direct competitor to Braze and CleverTap. Orchestrates push, email, SMS, in-app, and WhatsApp across the customer lifecycle with AI-driven segmentation. Pricing scales with Monthly Active Users (MAUs): Standard from $999/mo (10K MAUs), Growth $4,999-$5,999/mo (50K-100K), Enterprise $19,999+/mo with full AI orchestration and dedicated SLAs. Minimum 1-year commitment.
At a glance
| Folk | MoEngage | |
|---|---|---|
| Free plan | — | — |
| Entry price | $30/mo | $999/mo |
| Enterprise available | Yes | Yes |
| Pricing model | Per Seat | Per Usage |
| Last verified | August 25, 2026 | August 29, 2026 |
| Full pricing | View full pricing | View full pricing |
Pricing last verified August 29, 2026. Tracked daily.