Freshsales vs Lusha — Pricing, Plans, and Verified Costs (2026)
Freshsales starts at $11/mo. Lusha starts at $49.9/mo. Freshsales is $38.9/mo cheaper on the entry tier than Lusha.
See price history: Freshsales · Lusha
CRM from Freshworks (publicly traded, ~$5B market cap), positioned as the value alternative to Salesforce Starter and HubSpot Sales. Distinctive for its Freddy AI features built in at lower tiers rather than charged separately at competitors. Notable 2026 pricing move: cut Growth plan from $15 to $11/user in June 2026 to defend the low end against HubSpot Free and monday CRM. Popular with SMB sales teams that outgrew spreadsheets.
B2B contact database with browser extension for prospecting on LinkedIn. Popular with SDRs as a cheaper alternative to ZoomInfo. Public pricing across five tiers: Free (5 contacts/mo), Starter ($37.45/user/mo annual), Pro ($52.45), Premium ($299.95 for 5 seats), Scale (custom). Credit-based system: 1 credit per contact reveal. Annual billing saves 25% vs monthly.
All plans compared
| Tier role | Plan | Freshsales monthly | Freshsales annual | Lusha monthly | Lusha annual |
|---|---|---|---|---|---|
| Free / starter | Free | Free | Free | Free | Free |
| Entry paid | Growth / Starter | $11 | $9 | $49.9 | $37.45 |
| Mid tier | — / Pro | — | — | $69.9 | $52.45 |
| Pro / power | Pro / Premium | $47 | $39 | $399.9 | $299.95 |
| Enterprise | Enterprise / — | $71 | $59 | — | — |
Tier names differ across vendors. Rows are aligned by tier role, not name. Full tier structures on each tool's page.
What each is best for
Freshsales is worth it if… small-to-mid sales teams (5-50 reps) that want a CRM bundled inside the Freshworks ecosystem (Freshdesk, Freshchat, Freshcaller) — particularly if you value single-vendor simplicity over best-in-class. Growth is the entry paid tier; Pro adds advanced automation and territories; Enterprise adds AI-based lead scoring.
Lusha is worth it if… small-to-mid sales teams (1-50 reps) that need B2B contact data (emails + mobile numbers) without ZoomInfo's contract minimums — particularly for cold outbound in the US and Europe. Free tier gives limited credits; Pro adds bulk enrichment; Premium adds advanced filtering; Scale for larger teams.
Bottom line: Similar positioning, closer to a preference call than a strategic one.
Choose Freshsales over Lusha if…
Choose Freshsales if…
- You want fixed-price predictability (per seat, from $11/mo).
- You match the profile Freshsales is built for: small-to-mid sales teams (5-50 reps) that want a CRM bundled inside the Freshworks ecosystem (Freshdesk, Freshchat, Freshcaller) — particularly if you value single-vendor simplicity over best-in-class.
- You need a general-purpose crm & sales option rather than a vertical-specific one.
Choose Lusha if…
- You want fixed-price predictability (per seat, from $49.9/mo).
- You match the profile Lusha is built for: small-to-mid sales teams (1-50 reps) that need B2B contact data (emails + mobile numbers) without ZoomInfo's contract minimums — particularly for cold outbound in the US and Europe.
- You need a general-purpose crm & sales option rather than a vertical-specific one.
At a glance
| Freshsales | Lusha | |
|---|---|---|
| Free plan | Yes | Yes |
| Entry price | $11/mo | $49.9/mo |
| Enterprise available | Yes | Yes |
| Pricing model | Per Seat | Per Seat |
| Last verified | September 14, 2026 | September 10, 2026 |
| Full pricing | View full pricing | View full pricing |
Pricing last verified September 14, 2026. Tracked daily.
Frequently asked questions
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