HubSpot Sales Hub vs Nooks — Pricing, Plans, and Verified Costs (2026)
HubSpot Sales Hub starts at $20/mo. Nooks uses custom pricing — request a quote to compare.
See price history: HubSpot Sales Hub · Nooks
HubSpot Sales Hub is HubSpot's dedicated CRM + sales engagement product — pipeline management, deal tracking, email sequences, meeting scheduling, and forecasting. Starter at $20/seat/mo (monthly billing) or $15/seat/mo annual removes HubSpot branding and unlocks 2 pipelines. Professional at $100/seat adds forecasting and custom objects. Enterprise at $150/seat adds advanced permissions and AI. HubSpot sells 5 additional Hubs with independent pricing, not tracked here: Marketing Hub (marketing automation), Service Hub (customer support + help desk), Ops Hub (data sync + workflow automation), Commerce Hub (invoicing + payments + quotes), CMS Hub (website + landing pages). All 6 Hubs share the underlying HubSpot Smart CRM. Popular with SMB to mid-market sales teams.
AI-native power dialer + parallel dialer with real-time call coaching and automated call analysis. Pricing: reference $99-149/user/mo (varies with dialer type and volume). Popular with high-velocity sales teams (SDRs, inside sales) doing 50-200+ calls/day.
All plans compared
| Tier role | Plan | HubSpot Sales Hub monthly | HubSpot Sales Hub annual | Nooks monthly | Nooks annual |
|---|---|---|---|---|---|
| Free / starter | Free / — | Free | Free | — | — |
| Entry paid | Starter / Reference | $20 | $15 | $99 | $99 |
| Pro / power | Professional / — | $100 | $100 | — | — |
| Enterprise | Enterprise / — | $150 | $150 | — | — |
Tier names differ across vendors. Rows are aligned by tier role, not name. Full tier structures on each tool's page.
What each is best for
HubSpot Sales Hub is worth it if… HubSpot Sales Hub is the right choice for 5-50-person sales teams that plan to add Marketing + Service Hubs eventually. Starter covers basic CRM needs; Professional gates sequences and advanced reporting behind a steep price jump.
Nooks is worth it if… sales teams that make 50+ calls per day per rep — the parallel dialer (dial 3-5 numbers at once, connect only when someone picks up) can 3x connect rates. AI call analysis provides real-time coaching.
Bottom line: Similar positioning, closer to a preference call than a strategic one.
Choose HubSpot Sales Hub over Nooks if…
Choose HubSpot Sales Hub if…
- You want fixed-price predictability (per seat, from $20/mo).
- You match the profile HubSpot Sales Hub is built for: the right choice for 5-50-person sales teams that plan to add Marketing + Service Hubs eventually.
- You need a general-purpose crm & sales option rather than a vertical-specific one.
Choose Nooks if…
- You want fixed-price predictability (per seat, custom pricing).
- You match the profile Nooks is built for: sales teams that make 50+ calls per day per rep — the parallel dialer (dial 3-5 numbers at once, connect only when someone picks up) can 3x connect rates.
- You need a general-purpose crm & sales option rather than a vertical-specific one.
At a glance
| HubSpot Sales Hub | Nooks | |
|---|---|---|
| Free plan | Yes | No |
| Entry price | $20/mo | Custom |
| Enterprise available | Yes | No |
| Pricing model | Per Seat | Per Seat |
| Last verified | September 18, 2026 | — |
| Full pricing | View full pricing | View full pricing |
Pricing last verified September 18, 2026. Tracked daily.