HubSpot Sales Hub vs Rox — Pricing, Plans, and Verified Costs (2026)
HubSpot Sales Hub starts at $20/mo. Rox uses custom pricing — request a quote to compare.
See price history: HubSpot Sales Hub · Rox
How pricing works
These two tools don't price the same way, so the headline numbers below aren't directly comparable until you plug in your own volume.
- HubSpot Sales Hub (Per Seat) — HubSpot Sales Hub bills on a fixed plan from $20/mo, so the listed price is what you pay regardless of volume.
- Rox (Per Usage) — Rox bills purely on usage. There is no fixed per-seat fee, so the monthly cost depends entirely on how much you consume.
Per-minute, per-credit and per-token rates exclude any downstream model, speech or telephony costs unless the vendor states otherwise.
HubSpot Sales Hub is HubSpot's dedicated CRM + sales engagement product — pipeline management, deal tracking, email sequences, meeting scheduling, and forecasting. Starter at $20/seat/mo (monthly billing) or $15/seat/mo annual removes HubSpot branding and unlocks 2 pipelines. Professional at $100/seat adds forecasting and custom objects. Enterprise at $150/seat adds advanced permissions and AI. HubSpot sells 5 additional Hubs with independent pricing, not tracked here: Marketing Hub (marketing automation), Service Hub (customer support + help desk), Ops Hub (data sync + workflow automation), Commerce Hub (invoicing + payments + quotes), CMS Hub (website + landing pages). All 6 Hubs share the underlying HubSpot Smart CRM. Popular with SMB to mid-market sales teams.
AI-native revenue platform building autonomous agents for enterprise sales. Enterprise-only, all pricing custom-quoted, reported deals starting mid-six figures. Founded by ex-Salesforce and Google execs. No public pricing, no self-serve. Positioned to compete with Gong + Salesforce Agentforce for the strategic revenue AI budget.
All plans compared
| Tier role | Plan | HubSpot Sales Hub monthly | HubSpot Sales Hub annual | Rox monthly | Rox annual |
|---|---|---|---|---|---|
| Free / starter | Free / — | Free | Free | — | — |
| Entry paid | Starter / — | $20 | $15 | — | — |
| Pro / power | Professional / — | $100 | $100 | — | — |
| Enterprise | Enterprise | $150 | $150 | Custom | Custom |
Tier names differ across vendors. Rows are aligned by tier role, not name. Full tier structures on each tool's page.
What each is best for
HubSpot Sales Hub is worth it if… HubSpot Sales Hub is the right choice for 5-50-person sales teams that plan to add Marketing + Service Hubs eventually. Starter covers basic CRM needs; Professional gates sequences and advanced reporting behind a steep price jump.
Rox is worth it if… Rox is only relevant if you're a Fortune 1000 CRO comparing autonomous revenue AI platforms in a strategic evaluation. Deals reportedly start mid-six figures ($500K+/year).
Bottom line: Choose based on how you want to pay — HubSpot Sales Hub is per seat, Rox is per usage.
Choose HubSpot Sales Hub over Rox if…
Choose HubSpot Sales Hub if…
- You want fixed-price predictability (per seat, from $20/mo).
- You match the profile HubSpot Sales Hub is built for: the right choice for 5-50-person sales teams that plan to add Marketing + Service Hubs eventually.
- You need a general-purpose crm & sales option rather than a vertical-specific one.
Choose Rox if…
- You want to pay only for actual usage (per usage, custom pricing).
- You match the profile Rox is built for: only relevant if you're a Fortune 1000 CRO comparing autonomous revenue AI platforms in a strategic evaluation.
- You need a general-purpose crm & sales option rather than a vertical-specific one.
At a glance
| HubSpot Sales Hub | Rox | |
|---|---|---|
| Free plan | Yes | No |
| Entry price | $20/mo | Custom |
| Enterprise available | Yes | Yes |
| Pricing model | Per Seat | Per Usage |
| Last verified | September 18, 2026 | — |
| Full pricing | View full pricing | View full pricing |
Pricing last verified September 18, 2026. Tracked daily.