Lusha vs Outreach — Pricing, Plans, and Verified Costs (2026)
Lusha starts at $49.9/mo. Outreach uses custom pricing — request a quote to compare.
B2B contact database with browser extension for prospecting on LinkedIn. Popular with SDRs as a cheaper alternative to ZoomInfo. Public pricing across five tiers: Free (5 contacts/mo), Starter ($37.45/user/mo annual), Pro ($52.45), Premium ($299.95 for 5 seats), Scale (custom). Credit-based system: 1 credit per contact reveal. Annual billing saves 25% vs monthly.
Sales engagement platform that orchestrates prospecting sequences across email, phone, and LinkedIn, plus deal management and forecasting. One of the two dominant enterprise sales engagement tools (with Salesloft). Opaque quote-based pricing: Engage typically $100-$140/user/month before Meet, Deal, Forecast, and Amplify add-ons. Introduced consumption-based AI credits on top of seat costs in 2026.
All plans compared
| Tier role | Plan | Lusha monthly | Lusha annual | Outreach monthly | Outreach annual |
|---|---|---|---|---|---|
| Free / starter | Free / — | Free | Free | — | — |
| Entry paid | Starter / — | $49.9 | $37.45 | — | — |
| Mid tier | Pro / — | $69.9 | $52.45 | — | — |
| Pro / power | Premium / — | $399.9 | $299.95 | — | — |
Tier names differ across vendors. Rows are aligned by tier role, not name. Full tier structures on each tool's page.
What each is best for
Lusha is worth it if… small-to-mid sales teams (1-50 reps) that need B2B contact data (emails + mobile numbers) without ZoomInfo's contract minimums — particularly for cold outbound in the US and Europe. Free tier gives limited credits; Pro adds bulk enrichment; Premium adds advanced filtering; Scale for larger teams.
Outreach is worth it if… io's mid-market feature set. Custom-quoted per seat, typically $130-200/rep/month.
Bottom line: Similar positioning, closer to a preference call than a strategic one.
Choose Lusha over Outreach if…
Choose Lusha if…
- You want fixed-price predictability (per seat, from $49.9/mo).
- You match the profile Lusha is built for: small-to-mid sales teams (1-50 reps) that need B2B contact data (emails + mobile numbers) without ZoomInfo's contract minimums — particularly for cold outbound in the US and Europe.
- You need a general-purpose crm & sales option rather than a vertical-specific one.
Choose Outreach if…
- You want fixed-price predictability (per seat, custom pricing).
- You match the profile Outreach is built for: enterprise SDR/AE teams (25+ reps) that need sales engagement (sequences + dialer + AI coaching) at scale — particularly if you've outgrown Apollo.
- You need a general-purpose crm & sales option rather than a vertical-specific one.
At a glance
| Lusha | Outreach | |
|---|---|---|
| Free plan | Yes | — |
| Entry price | $49.9/mo | Custom pricing |
| Enterprise available | Yes | Yes |
| Pricing model | Per Seat | Per Seat |
| Verification | Checked October 2, 2026 | Pricing under review |
| Full pricing | View full pricing | View full pricing |
Pricing last verified October 2, 2026. Tracked daily.