Lusha vs Pipedrive: Pricing Comparison (2026)
Lusha starts at $49.9/mo. Pipedrive starts at $24/mo. Pipedrive is $25.9/mo cheaper on the entry tier than Lusha.
B2B contact database with browser extension for prospecting on LinkedIn. Popular with SDRs as a cheaper alternative to ZoomInfo. Public pricing across five tiers: Free (5 contacts/mo), Starter ($37.45/user/mo annual), Pro ($52.45), Premium ($299.95 for 5 seats), Scale (custom). Credit-based system: 1 credit per contact reveal. Annual billing saves 25% vs monthly.
Sales-focused CRM built around pipeline visualization, founded in Estonia. Positioned as the alternative to Salesforce complexity for solo salespeople and small teams. Distinctive for its "sales-first, not marketing-first" positioning (unlike HubSpot) and clean drag-and-drop UX. Priced $14-$99/user/month (annual). Owned by Vista Equity Partners since 2020 — expect margin work and steady annual price increases at renewal.
All plans compared
| # | Plan | Lusha monthly | Lusha annual | Pipedrive monthly | Pipedrive annual |
|---|---|---|---|---|---|
| 1 | Free / Lite | 0 | 0 | 24 | 14 |
| 2 | Starter / Growth | 49.90 | 37.45 | 49 | 39 |
| 3 | Pro / Premium | 69.90 | 52.45 | 79 | 49 |
| 4 | Premium / Ultimate | 399.90 | 299.95 | 99 | 79 |
| 5 | Scale | custom | custom | — | — |
What each is best for
B2B contact database with browser extension for prospecting on LinkedIn. Popular with SDRs as a cheaper alternative to ZoomInfo. Public pricing across five tiers: Free (5 contacts/mo), Starter ($37.45/user/mo annual), Pro ($52.45), Premium ($299.95 for 5 seats), Scale (custom). Credit-based system: 1 credit per contact reveal. Annual billing saves 25% vs monthly.
Sales-focused CRM built around pipeline visualization, founded in Estonia. Positioned as the alternative to Salesforce complexity for solo salespeople and small teams. Distinctive for its "sales-first, not marketing-first" positioning (unlike HubSpot) and clean drag-and-drop UX. Priced $14-$99/user/month (annual). Owned by Vista Equity Partners since 2020 — expect margin work and steady annual price increases at renewal.
At a glance
| Lusha | Pipedrive | |
|---|---|---|
| Free plan | Yes | — |
| Entry price | $49.9/mo | $24/mo |
| Enterprise available | Yes | Yes |
| Pricing model | Per Seat | Per Seat |
| Last verified | August 23, 2026 | August 25, 2026 |
| Full pricing | View full pricing | View full pricing |
Pricing last verified August 25, 2026. Tracked daily.