Lusha vs Pipedrive — Pricing, Plans, and Verified Costs (2026)
Lusha starts at $49.9/mo. Pipedrive starts at $24/mo. Pipedrive is $25.9/mo cheaper on the entry tier than Lusha.
B2B contact database with browser extension for prospecting on LinkedIn. Popular with SDRs as a cheaper alternative to ZoomInfo. Public pricing across five tiers: Free (5 contacts/mo), Starter ($37.45/user/mo annual), Pro ($52.45), Premium ($299.95 for 5 seats), Scale (custom). Credit-based system: 1 credit per contact reveal. Annual billing saves 25% vs monthly.
Sales-focused CRM built around pipeline visualization, founded in Estonia. Positioned as the alternative to Salesforce complexity for solo salespeople and small teams. Distinctive for its "sales-first, not marketing-first" positioning (unlike HubSpot) and clean drag-and-drop UX. Priced $14-$99/user/month (annual). Owned by Vista Equity Partners since 2020 — expect margin work and steady annual price increases at renewal.
All plans compared
| Tier role | Plan | Lusha monthly | Lusha annual | Pipedrive monthly | Pipedrive annual |
|---|---|---|---|---|---|
| Free / starter | Free / — | Free | Free | — | — |
| Entry paid | Starter / Lite | $49.9 | $37.45 | $24 | $14 |
| Mid tier 1 | Pro / Growth | $69.9 | $52.45 | $49 | $39 |
| Mid tier 2 | — / Premium | — | — | $79 | $49 |
| Pro / power | Premium / Ultimate | $399.9 | $299.95 | $99 | $79 |
Tier names differ across vendors. Rows are aligned by tier role, not name. Full tier structures on each tool's page.
What each is best for
Lusha is worth it if… small-to-mid sales teams (1-50 reps) that need B2B contact data (emails + mobile numbers) without ZoomInfo's contract minimums — particularly for cold outbound in the US and Europe. Free tier gives limited credits; Pro adds bulk enrichment; Premium adds advanced filtering; Scale for larger teams.
Pipedrive is worth it if… Pipedrive is the CRM for small sales teams that hate enterprise software — 2-25-person operations that want a visual pipeline without hiring consultants. Lite covers most basic needs; Growth adds automations and email tools.
Bottom line: Similar positioning, closer to a preference call than a strategic one.
Choose Lusha over Pipedrive if…
Choose Lusha if…
- You want fixed-price predictability (per seat, from $49.9/mo).
- You match the profile Lusha is built for: small-to-mid sales teams (1-50 reps) that need B2B contact data (emails + mobile numbers) without ZoomInfo's contract minimums — particularly for cold outbound in the US and Europe.
- You need a general-purpose crm & sales option rather than a vertical-specific one.
Choose Pipedrive if…
- You want fixed-price predictability (per seat, from $24/mo).
- You match the profile Pipedrive is built for: the CRM for small sales teams that hate enterprise software — 2-25-person operations that want a visual pipeline without hiring consultants.
- You need a general-purpose crm & sales option rather than a vertical-specific one.
At a glance
| Lusha | Pipedrive | |
|---|---|---|
| Free plan | Yes | No |
| Entry price | $49.9/mo | $24/mo |
| Enterprise available | Yes | Yes |
| Pricing model | Per Seat | Per Seat |
| Verification | Checked October 2, 2026 | Checked October 4, 2026 |
| Full pricing | View full pricing | View full pricing |
Pricing last verified October 4, 2026. Tracked daily.