MoEngage vs monday CRM — Pricing, Plans, and Verified Costs (2026)
MoEngage starts at $999/mo. monday CRM starts at $15/mo. monday CRM is $984/mo cheaper on the entry tier than MoEngage.
See price history: MoEngage · monday CRM
How pricing works
These two tools don't price the same way, so the headline numbers below aren't directly comparable until you plug in your own volume.
- MoEngage (Per Usage) — MoEngage bills purely on usage — monthly tracked users (MAUs). There is no fixed per-seat fee, so the monthly cost depends entirely on how much you consume.
- monday CRM (Per Seat) — monday CRM bills on a fixed plan from $15/mo, so the listed price is what you pay regardless of volume.
Per-minute, per-credit and per-token rates exclude any downstream model, speech or telephony costs unless the vendor states otherwise.
Customer engagement platform for mobile-first brands, direct competitor to Braze and CleverTap. Orchestrates push, email, SMS, in-app, and WhatsApp across the customer lifecycle with AI-driven segmentation. Pricing scales with Monthly Active Users (MAUs): Standard from $999/mo (10K MAUs), Growth $4,999-$5,999/mo (50K-100K), Enterprise $19,999+/mo with full AI orchestration and dedicated SLAs. Minimum 1-year commitment.
CRM extension of monday.com, priced and sold as a separate product from monday Work Management. Positioned as the alternative to HubSpot Sales for teams already on the monday platform. Distinctive for its board-based pipeline visualization inherited from monday's Work OS model. Priced $12-$28/user/mo, same 3-seat minimum + multiples-of-5 pricing as monday Work. Real trap: buying both monday CRM and monday Work often double-bills.
All plans compared
| Tier role | Plan | MoEngage monthly | MoEngage annual | monday CRM monthly | monday CRM annual |
|---|---|---|---|---|---|
| Entry paid | Standard / Basic | $999 | $999 | $15 | $12 |
| Mid tier | — / Standard | — | — | $20 | $17 |
| Pro / power | Growth / Pro | $4999 | $4999 | $33 | $28 |
| Enterprise | Enterprise | $19999 | $19999 | Custom | Custom |
Tier names differ across vendors. Rows are aligned by tier role, not name. Full tier structures on each tool's page.
What each is best for
MoEngage is worth it if… consumer/mobile product teams at scale (500K+ MAUs) that need omnichannel messaging — push, email, in-app, SMS, WhatsApp — particularly if you're building in APAC or emerging markets where MoEngage has strong regional presence. Standard covers small deployments; Growth adds advanced segmentation and analytics; Enterprise custom.
monday CRM is worth it if… com ecosystem that want CRM built the same way as their project management — visual boards, custom columns, mobile-friendly. Basic covers small teams (3-seat minimum); Standard adds timeline; Pro adds sales analytics; Enterprise adds SSO.
Bottom line: Choose based on how you want to pay — MoEngage is per usage, monday CRM is per seat.
Choose MoEngage over monday CRM if…
Choose MoEngage if…
- You want to pay only for actual usage (per usage, from $999/mo).
- You match the profile MoEngage is built for: consumer/mobile product teams at scale (500K+ MAUs) that need omnichannel messaging — push, email, in-app, SMS, WhatsApp — particularly if you're building in APAC or emerging markets where MoEngage has strong regional presence.
- You need a general-purpose crm & sales option rather than a vertical-specific one.
Choose monday CRM if…
- You want fixed-price predictability (per seat, from $15/mo).
- You match the profile monday CRM is built for: growing sales teams (5-100 reps) already inside the monday.
- You need a general-purpose crm & sales option rather than a vertical-specific one.
At a glance
| MoEngage | monday CRM | |
|---|---|---|
| Free plan | No | No |
| Entry price | $999/mo | $15/mo |
| Enterprise available | Yes | Yes |
| Pricing model | Per Usage | Per Seat |
| Last verified | September 17, 2026 | September 13, 2026 |
| Full pricing | View full pricing | View full pricing |
Pricing last verified September 17, 2026. Tracked daily.
Frequently asked questions
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Common questions about MoEngage and monday CRM
- How much does MoEngage cost in 2026?
- Does MoEngage have a free plan?
- How often does MoEngage change prices?
- What are the best MoEngage alternatives in 2026?
- How much does monday CRM cost in 2026?
- Does monday CRM have a free plan?
- How often does monday CRM change prices?
- What are the best monday CRM alternatives in 2026?