Hightouch
Hightouch · CDP (Customer Data Platform)
The leading warehouse-native CDP, and a new entrant to the Leaders quadrant in Gartner's 2026 CDP ranking. Connectivity runs the opposite direction to Segment's: rather than collecting events into its own store, Hightouch reads customer data where it already lives — Snowflake, BigQuery, Databricks, Redshift — and syncs it out to 200+ destinations including Salesforce, HubSpot, Braze, Klaviyo and the major ad platforms. This pattern is called reverse ETL. Your warehouse stays the single source of truth and no duplicate customer database is created. Priced by Monthly Tracked Rows.
In other words, Hightouch makes sense when you already have a warehouse and a data team, and the gap is getting that data into the tools your marketers and sales reps actually use. Because it activates data in place rather than copying it, you avoid paying a CDP to store what you're already storing — which is why it's positioned as the cost leader against Segment and Tealium. The trade-off: it assumes a working warehouse, so it is not a shortcut if your data is still scattered.
Pricing summary
Pay as you go
Main metered limit
Not applicable
Integrates with
ShopifyVerified from Hightouch's integration catalogue, September 24, 2026.
Works with your stack
- Architecture
- Warehouse-native - reads data in place, creates no duplicate customer store
- Event collection
- No - assumes data already lands in your warehouse
- Reverse ETL
- Yes, this is the core function
- Warehouses
- SnowflakeBigQueryDatabricksRedshift
- Integration catalogue
- 200+ destinations
- Key destinations
- SalesforceHubSpotBrazeKlaviyoGoogle AdsMeta Ads
- Best fit
- You already run a warehouse and a data team; the gap is getting data into go-to-market tools
No data warehouse yet? Segment collects and stores events for you; Hightouch assumes the warehouse exists. Need event collection from web and mobile SDKs? That's Segment or RudderStack territory. Want the same reverse-ETL pattern from a different vendor? Census and RudderStack both do it.
All plans
See a plain-English answer to “How much does Hightouch cost?” →
| Plan | Monthly | Annual | Key limit |
|---|---|---|---|
Basic Reverse ETL (Free) | Free | Free | up to 2 active syncs, unlimited destinations, unlimited seats |
Composable CDP | Custom | Custom | quote only - 'Get a demo'; mix-and-match Reverse ETL, Events, Customer Studio, Real-time Personalization, Identity Resolution, Match Booster |
Agentic Marketing Platform | Custom | Custom | quote only - 'Get a demo'; Ad Studio, Lifecycle Studio, AI Decisioning |
All tier prices checked September 24, 2026 · View source →
Price history
Price tracking is just getting started for Hightouch. Full history will build as we log changes. See what we have so far →
Common questions about Hightouch
- How much does Hightouch cost in 2026?
- Does Hightouch have a free plan?
- What are the best Hightouch alternatives in 2026?
- Is Hightouch worth it?
- Hightouch makes sense when you already have a warehouse and a data team, and the gap is getting that data into the tools your marketers and sales reps actually use. Because it activates data in place rather than copying it, you avoid paying a CDP to store what you're already storing — which is why it's positioned as the cost leader against Segment and Tealium.
- What are the pricing tiers of Hightouch?
- Hightouch has 3 plans: Basic Reverse ETL (Free) (free), Composable CDP (free), Agentic Marketing Platform (free).
- Is Hightouch priced per user?
- No. Hightouch is priced per usage, so your bill is not driven purely by seat count.
Frequently asked questions
About Hightouch pricing.
Alternatives in CDP (Customer Data Platform) (13)
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At a glance
- Key limit metric
- Monthly Tracked Rows (MTRs)
- Pricing transparency
- Opaque
Not the right fit?
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