Hootsuite
Hootsuite · Marketing & Email
The category-defining social media management platform, founded 2008 in Vancouver. Positioned as the enterprise-grade alternative to Sprout Social with deeper analytics + governance for regulated industries (banks, government, healthcare). Restructured 2026 into 'Hootsuite Social OS' with 5 modular products (Perch/Nest/Lumen/Wisdom/Parliament) and 4-tier subscription (Standard/Professional/Advanced/Enterprise). Wisdom AI included in every plan. Priced $99-$399/user/mo published, Enterprise custom. Under private equity ownership since 2019 (Vector Capital majority stake since 2024).
In other words, Hootsuite is worth it for marketing teams (3-100 people) managing 10+ social accounts across multiple brands or regions — particularly if you need approval workflows, compliance controls, or deep listening. Standard covers solo social managers (10 accounts); Professional unlocks unlimited accounts + trend forecasting; Advanced adds team collaboration + approvals; Enterprise adds SSO + compliance. Moderate learning curve (dashboard has depth); AI assistant Wisdom simplifies content generation. Native integrations with every major social network plus Canva and Adobe. Downside: per-user pricing scales fast ($99 solo → $199 per additional seat on Professional), and cheaper alternatives (Buffer, Later, Publer) cover 80% of the use case for a fraction of the cost.
Pricing summary
Per user / per month
Main metered limit
Added 2026-08-12 as part of G2 top-55 brand-gap batch. Prices verified against hootsuite.com/plans. Standard $99, Professional $199, Advanced $399 per user/month billed annually (monthly billing is ~$120/$239/$479). 14-day free trial, no credit card required. 2026 rebrand to 'Hootsuite Social OS' with 5 modular products (Perch content, Nest inbox, Lumen listening, Wisdom AI, Parliament advocacy). Vector Capital majority-owned since 2024. Discounted rate available for nonprofits via HootGiving program.
Solo creator or small team? Pick Buffer ($6/mo entry), Later, or Publer. Modern enterprise alternative with better analytics? Sprout Social. Just tweet scheduling? Typefully or Hypefury.
All plans
| Plan | Monthly | Annual | Key limit |
|---|---|---|---|
StandardEntry tier | $99 | $99 | 1 user, 10 social accounts, unlimited posts, AI content, unified inbox, brand + competitor monitoring |
Professional | $199 | $199 | 1+ users, unlimited accounts, automated inbox + workflows, 90-day trend forecasting, custom reports |
Advanced | $399 | $399 | Team approval workflows, message auto-routing, content + care coordination, team performance analytics |
Enterprise | Custom | Custom | SSO, custom compliance, advanced listening + analytics across social/digital/AI |
All tier prices verified August 12, 2026 · View source →
Price history
Price tracking is just getting started for Hootsuite. Full history will build as we log changes. See what we have so far →
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At a glance
- Key limit metric
- Social accounts + user seats
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