Apollo.io vs Microsoft Dynamics 365 Sales — Pricing, Plans, and Verified Costs (2026)

TL;DR

Apollo.io starts at $59/mo. Microsoft Dynamics 365 Sales starts at $65/mo. Apollo.io is $6/mo cheaper on the entry tier than Microsoft Dynamics 365 Sales.

See price history: Apollo.io · Microsoft Dynamics 365 Sales

Apollo.io logo
Apollo.io
CRM & Sales
Starts at
$59/mo

All-in-one sales intelligence + engagement platform combining a B2B contact database (275M+ contacts), prospecting sequences, and CRM enrichment. Public pricing across four tiers: Free, Basic ($49/user/mo annual, $59 monthly), Professional ($79/$99), Organization ($119/$149, min 3 users). Popular with SDR teams and mid-market sales orgs as a cheaper alternative to ZoomInfo + Outreach stacks.

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Starts at
$65/mo

Microsoft's enterprise CRM, positioned as the alternative to Salesforce for organizations already committed to the Microsoft ecosystem (M365, Azure, Power Platform). Distinctive for tight integration with Teams, Outlook, and Copilot for Sales. Priced $65-$135/user/month across tiers. Real cost bloat comes from add-ons: Sales Insights, Sales Copilot ($50/user/mo), and the mandatory Power Platform licensing for customizations.

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All plans compared

Tier rolePlanApollo.io monthlyApollo.io annualMicrosoft Dynamics 365 Sales monthlyMicrosoft Dynamics 365 Sales annual
Free / starterFree / —FreeFree——
Entry paidBasic / Professional$59$49$65$65
Pro / powerProfessional / Premium$99$79$150$150
TeamsOrganization / —$149$119——
Enterprise— / Enterprise——$105$105

Tier names differ across vendors. Rows are aligned by tier role, not name. Full tier structures on each tool's page.

What each is best for

Apollo.io logo
Apollo.io

Apollo.io is worth it if… io is worth it for outbound sales teams (2-50 reps) that need contact data + email sequences + dialer in one tool instead of stitching ZoomInfo + Outreach together. Free tier gives real access; Basic covers small SDR teams; Professional adds advanced sequences and AI writing.

Microsoft Dynamics 365 Sales logo
Microsoft Dynamics 365 Sales

Microsoft Dynamics 365 Sales is worth it if… large enterprises (500+ employees) already on Microsoft 365 that want CRM with deep Excel/Outlook/Teams integration — the Microsoft-loyalist Salesforce alternative. Professional covers core sales; Enterprise adds forecasting and playbooks; Premium adds relationship insights.

Bottom line: Similar positioning, closer to a preference call than a strategic one.

Choose Apollo.io over Microsoft Dynamics 365 Sales if…

Choose Apollo.io if…

  • You want fixed-price predictability (per seat, from $59/mo).
  • You match the profile Apollo.io is built for: Apollo.
  • You need a general-purpose crm & sales option rather than a vertical-specific one.

Choose Microsoft Dynamics 365 Sales if…

  • You want fixed-price predictability (per seat, from $65/mo).
  • You match the profile Microsoft Dynamics 365 Sales is built for: large enterprises (500+ employees) already on Microsoft 365 that want CRM with deep Excel/Outlook/Teams integration — the Microsoft-loyalist Salesforce alternative.
  • You need a general-purpose crm & sales option rather than a vertical-specific one.

At a glance

Apollo.ioMicrosoft Dynamics 365 Sales
Free plan Yes No
Entry price$59/mo$65/mo
Enterprise available Yes Yes
Pricing modelPer SeatPer Seat
VerificationChecked October 3, 2026Checked October 1, 2026
Full pricingView full pricing View full pricing

Pricing last verified October 3, 2026. Tracked daily.

Frequently asked questions

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