Apollo.io vs Outreach — Pricing, Plans, and Verified Costs (2026)
Apollo.io starts at $59/mo. Outreach uses custom pricing — request a quote to compare.
All-in-one sales intelligence + engagement platform combining a B2B contact database (275M+ contacts), prospecting sequences, and CRM enrichment. Public pricing across four tiers: Free, Basic ($49/user/mo annual, $59 monthly), Professional ($79/$99), Organization ($119/$149, min 3 users). Popular with SDR teams and mid-market sales orgs as a cheaper alternative to ZoomInfo + Outreach stacks.
Sales engagement platform that orchestrates prospecting sequences across email, phone, and LinkedIn, plus deal management and forecasting. One of the two dominant enterprise sales engagement tools (with Salesloft). Opaque quote-based pricing: Engage typically $100-$140/user/month before Meet, Deal, Forecast, and Amplify add-ons. Introduced consumption-based AI credits on top of seat costs in 2026.
All plans compared
| Tier role | Plan | Apollo.io monthly | Apollo.io annual | Outreach monthly | Outreach annual |
|---|---|---|---|---|---|
| Free / starter | Free / — | Free | Free | — | — |
| Entry paid | Basic / — | $59 | $49 | — | — |
| Pro / power | Professional / — | $99 | $79 | — | — |
| Teams | Organization / — | $149 | $119 | — | — |
Tier names differ across vendors. Rows are aligned by tier role, not name. Full tier structures on each tool's page.
What each is best for
Apollo.io is worth it if… io is worth it for outbound sales teams (2-50 reps) that need contact data + email sequences + dialer in one tool instead of stitching ZoomInfo + Outreach together. Free tier gives real access; Basic covers small SDR teams; Professional adds advanced sequences and AI writing.
Outreach is worth it if… io's mid-market feature set. Custom-quoted per seat, typically $130-200/rep/month.
Bottom line: Similar positioning, closer to a preference call than a strategic one.
Choose Apollo.io over Outreach if…
Choose Apollo.io if…
- You want fixed-price predictability (per seat, from $59/mo).
- You match the profile Apollo.io is built for: Apollo.
- You need a general-purpose crm & sales option rather than a vertical-specific one.
Choose Outreach if…
- You want fixed-price predictability (per seat, custom pricing).
- You match the profile Outreach is built for: enterprise SDR/AE teams (25+ reps) that need sales engagement (sequences + dialer + AI coaching) at scale — particularly if you've outgrown Apollo.
- You need a general-purpose crm & sales option rather than a vertical-specific one.
At a glance
| Apollo.io | Outreach | |
|---|---|---|
| Free plan | Yes | — |
| Entry price | $59/mo | Custom pricing |
| Enterprise available | Yes | Yes |
| Pricing model | Per Seat | Per Seat |
| Verification | Checked October 3, 2026 | Pricing under review |
| Full pricing | View full pricing | View full pricing |
Pricing last verified October 3, 2026. Tracked daily.