Apollo.io vs Pipedrive — Pricing, Plans, and Verified Costs (2026)
Apollo.io starts at $59/mo. Pipedrive starts at $24/mo. Pipedrive is $35/mo cheaper on the entry tier than Apollo.io.
All-in-one sales intelligence + engagement platform combining a B2B contact database (275M+ contacts), prospecting sequences, and CRM enrichment. Public pricing across four tiers: Free, Basic ($49/user/mo annual, $59 monthly), Professional ($79/$99), Organization ($119/$149, min 3 users). Popular with SDR teams and mid-market sales orgs as a cheaper alternative to ZoomInfo + Outreach stacks.
Sales-focused CRM built around pipeline visualization, founded in Estonia. Positioned as the alternative to Salesforce complexity for solo salespeople and small teams. Distinctive for its "sales-first, not marketing-first" positioning (unlike HubSpot) and clean drag-and-drop UX. Priced $14-$99/user/month (annual). Owned by Vista Equity Partners since 2020 — expect margin work and steady annual price increases at renewal.
All plans compared
| Tier role | Plan | Apollo.io monthly | Apollo.io annual | Pipedrive monthly | Pipedrive annual |
|---|---|---|---|---|---|
| Free / starter | Free / — | Free | Free | — | — |
| Entry paid | Basic / Lite | $59 | $49 | $24 | $14 |
| Mid tier 1 | — / Growth | — | — | $49 | $39 |
| Mid tier 2 | — / Premium | — | — | $79 | $49 |
| Pro / power | Professional / Ultimate | $99 | $79 | $99 | $79 |
| Teams | Organization / — | $149 | $119 | — | — |
Tier names differ across vendors. Rows are aligned by tier role, not name. Full tier structures on each tool's page.
What each is best for
Apollo.io is worth it if… io is worth it for outbound sales teams (2-50 reps) that need contact data + email sequences + dialer in one tool instead of stitching ZoomInfo + Outreach together. Free tier gives real access; Basic covers small SDR teams; Professional adds advanced sequences and AI writing.
Pipedrive is worth it if… Pipedrive is the CRM for small sales teams that hate enterprise software — 2-25-person operations that want a visual pipeline without hiring consultants. Lite covers most basic needs; Growth adds automations and email tools.
Bottom line: Similar positioning, closer to a preference call than a strategic one.
Choose Apollo.io over Pipedrive if…
Choose Apollo.io if…
- You want fixed-price predictability (per seat, from $59/mo).
- You match the profile Apollo.io is built for: Apollo.
- You need a general-purpose crm & sales option rather than a vertical-specific one.
Choose Pipedrive if…
- You want fixed-price predictability (per seat, from $24/mo).
- You match the profile Pipedrive is built for: the CRM for small sales teams that hate enterprise software — 2-25-person operations that want a visual pipeline without hiring consultants.
- You need a general-purpose crm & sales option rather than a vertical-specific one.
At a glance
| Apollo.io | Pipedrive | |
|---|---|---|
| Free plan | Yes | No |
| Entry price | $59/mo | $24/mo |
| Enterprise available | Yes | Yes |
| Pricing model | Per Seat | Per Seat |
| Verification | Checked October 3, 2026 | Checked October 4, 2026 |
| Full pricing | View full pricing | View full pricing |
Pricing last verified October 4, 2026. Tracked daily.
Frequently asked questions
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Common questions about Apollo.io and Pipedrive
- How much does Apollo.io cost in 2026?
- Does Apollo.io have a free plan?
- How often does Apollo.io change prices?
- What are the best Apollo.io alternatives in 2026?
- How much does Pipedrive cost in 2026?
- Does Pipedrive have a free plan?
- How often does Pipedrive change prices?
- What are the best Pipedrive alternatives in 2026?