Apollo.io vs Zoho CRM — Pricing, Plans, and Verified Costs (2026)
Apollo.io starts at $59/mo. Zoho CRM starts at $20/mo. Zoho CRM is $39/mo cheaper on the entry tier than Apollo.io.
All-in-one sales intelligence + engagement platform combining a B2B contact database (275M+ contacts), prospecting sequences, and CRM enrichment. Public pricing across four tiers: Free, Basic ($49/user/mo annual, $59 monthly), Professional ($79/$99), Organization ($119/$149, min 3 users). Popular with SDR teams and mid-market sales orgs as a cheaper alternative to ZoomInfo + Outreach stacks.
Sales CRM from Zoho, the Chennai-based bootstrapped 45+ product empire. Positioned as the alternative to Salesforce for teams wanting features without enterprise pricing. Distinctive for the "Zoho One" bundle ($37/user/mo) that includes 45+ business apps — an unbeatable price/feature ratio if you can stomach the eclectic UX and inconsistent product quality across apps. Popular with SMBs in India, LATAM, and price-sensitive markets globally. Bootstrapped and profitable.
All plans compared
| Tier role | Plan | Apollo.io monthly | Apollo.io annual | Zoho CRM monthly | Zoho CRM annual |
|---|---|---|---|---|---|
| Free / starter | Free | Free | Free | Free | Free |
| Entry paid | Basic / Standard | $59 | $49 | $20 | $14 |
| Pro / power | Professional | $99 | $79 | $35 | $23 |
| Teams | Organization / — | $149 | $119 | — | — |
| Enterprise | — / Enterprise | — | — | $50 | $40 |
Tier names differ across vendors. Rows are aligned by tier role, not name. Full tier structures on each tool's page.
What each is best for
Apollo.io is worth it if… io is worth it for outbound sales teams (2-50 reps) that need contact data + email sequences + dialer in one tool instead of stitching ZoomInfo + Outreach together. Free tier gives real access; Basic covers small SDR teams; Professional adds advanced sequences and AI writing.
Zoho CRM is worth it if… global SMBs (5-200 employees) that want a full CRM + marketing + finance suite at prices well below HubSpot or Salesforce — particularly if you're in India, MENA, or LATAM where Zoho has strong regional presence. Free covers small teams (3 users); Standard adds mass email and workflows; Professional adds inventory; Enterprise adds SSO and advanced customization; Ultimate adds AI and BI.
Bottom line: Similar positioning, closer to a preference call than a strategic one.
Choose Apollo.io over Zoho CRM if…
Choose Apollo.io if…
- You want fixed-price predictability (per seat, from $59/mo).
- You match the profile Apollo.io is built for: Apollo.
- You need a general-purpose crm & sales option rather than a vertical-specific one.
Choose Zoho CRM if…
- You want fixed-price predictability (per seat, from $20/mo).
- You match the profile Zoho CRM is built for: global SMBs (5-200 employees) that want a full CRM + marketing + finance suite at prices well below HubSpot or Salesforce — particularly if you're in India, MENA, or LATAM where Zoho has strong regional presence.
- You need a general-purpose crm & sales option rather than a vertical-specific one.
At a glance
| Apollo.io | Zoho CRM | |
|---|---|---|
| Free plan | Yes | Yes |
| Entry price | $59/mo | $20/mo |
| Enterprise available | Yes | Yes |
| Pricing model | Per Seat | Per Seat |
| Verification | Checked October 3, 2026 | Pricing under review |
| Full pricing | View full pricing | View full pricing |
Pricing last verified October 3, 2026. Tracked daily.
Frequently asked questions
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Common questions about Apollo.io and Zoho CRM
- How much does Apollo.io cost in 2026?
- Does Apollo.io have a free plan?
- How often does Apollo.io change prices?
- What are the best Apollo.io alternatives in 2026?
- How much does Zoho CRM cost in 2026?
- Does Zoho CRM have a free plan?
- How often does Zoho CRM change prices?
- What are the best Zoho CRM alternatives in 2026?