Attio vs HubSpot Sales Hub — Pricing, Plans, and Verified Costs (2026)
Attio starts at $44/mo. HubSpot Sales Hub starts at $20/mo. HubSpot Sales Hub is $24/mo cheaper on the entry tier than Attio.
See price history: Attio · HubSpot Sales Hub
AI-native CRM built for the modern GTM stack, positioned as the alternative to Salesforce complexity and HubSpot bloat. Distinctive for its shapeable data model — records feel like Airtable rows more than fixed CRM objects. Strong native LinkedIn Sales Navigator integration and email intelligence. Popular with founders, ops teams, and investors (VCs love it). Raised prices in July 2026: Plus $35 annual (was $29), Pro $79 annual (was $69). Also introduced seat + workspace credits system for AI features (Ask Attio, agents, enrichment) with add-on credit packs starting at +5K workspace credits for $70/mo annual. Series B in 2024 at $1.5B valuation.
HubSpot Sales Hub is HubSpot's dedicated CRM + sales engagement product — pipeline management, deal tracking, email sequences, meeting scheduling, and forecasting. Starter at $20/seat/mo (monthly billing) or $15/seat/mo annual removes HubSpot branding and unlocks 2 pipelines. Professional at $100/seat adds forecasting and custom objects. Enterprise at $150/seat adds advanced permissions and AI. HubSpot sells 5 additional Hubs with independent pricing, not tracked here: Marketing Hub (marketing automation), Service Hub (customer support + help desk), Ops Hub (data sync + workflow automation), Commerce Hub (invoicing + payments + quotes), CMS Hub (website + landing pages). All 6 Hubs share the underlying HubSpot Smart CRM. Popular with SMB to mid-market sales teams.
All plans compared
| Tier role | Plan | Attio monthly | Attio annual | HubSpot Sales Hub monthly | HubSpot Sales Hub annual |
|---|---|---|---|---|---|
| Free / starter | Free | Free | Free | Free | Free |
| Entry paid | Plus / Starter | $44 | $35 | $20 | $15 |
| Pro / power | Pro / Professional | $99 | $79 | $100 | $100 |
| Enterprise | Enterprise | Custom | Custom | $150 | $150 |
Tier names differ across vendors. Rows are aligned by tier role, not name. Full tier structures on each tool's page.
What each is best for
Attio is worth it if… modern startups (2-30 people) that treat their CRM like a customizable database — Notion-meets-Salesforce for sales, partnerships, and community management. Free (3 seats) for solo evaluation; Plus adds private lists + enhanced email (10 seats); Pro adds Call Intelligence + sequences + advanced reporting (unlimited seats).
HubSpot Sales Hub is worth it if… HubSpot Sales Hub is the right choice for 5-50-person sales teams that plan to add Marketing + Service Hubs eventually. Starter covers basic CRM needs; Professional gates sequences and advanced reporting behind a steep price jump.
Bottom line: Similar positioning, closer to a preference call than a strategic one.
Choose Attio over HubSpot Sales Hub if…
Choose Attio if…
- You want fixed-price predictability (per seat, from $44/mo).
- You match the profile Attio is built for: modern startups (2-30 people) that treat their CRM like a customizable database — Notion-meets-Salesforce for sales, partnerships, and community management.
- You need a general-purpose crm & sales option rather than a vertical-specific one.
Choose HubSpot Sales Hub if…
- You want fixed-price predictability (per seat, from $20/mo).
- You match the profile HubSpot Sales Hub is built for: the right choice for 5-50-person sales teams that plan to add Marketing + Service Hubs eventually.
- You need a general-purpose crm & sales option rather than a vertical-specific one.
At a glance
| Attio | HubSpot Sales Hub | |
|---|---|---|
| Free plan | Yes | Yes |
| Entry price | $44/mo | $20/mo |
| Enterprise available | Yes | Yes |
| Pricing model | Per Seat | Per Seat |
| Last verified | September 16, 2026 | September 18, 2026 |
| Full pricing | View full pricing | View full pricing |
Pricing last verified September 18, 2026. Tracked daily.
Frequently asked questions
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Common questions about Attio and HubSpot Sales Hub
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- How much does HubSpot Sales Hub cost in 2026?
- Does HubSpot Sales Hub have a free plan?
- How often does HubSpot Sales Hub change prices?
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