What's the difference between Attio and Microsoft Dynamics 365 Sales?

Attio is AI-native CRM built for the modern GTM stack, positioned as the alternative to Salesforce complexity and HubSpot bloat. Distinctive for its shapeable data model — records feel like Airtable rows more than fixed CRM objects. Strong native LinkedIn Sales Navigator integration and email intelligence. Popular with founders, ops teams, and investors (VCs love it). Raised prices in July 2026: Plus $35 annual (was $29), Pro $79 annual (was $69). Also introduced seat + workspace credits system for AI features (Ask Attio, agents, enrichment) with add-on credit packs starting at +5K workspace credits for $70/mo annual. Series B in 2024 at $1.5B valuation, while Microsoft Dynamics 365 Sales is Microsoft's enterprise CRM, positioned as the alternative to Salesforce for organizations already committed to the Microsoft ecosystem (M365, Azure, Power Platform). Distinctive for tight integration with Teams, Outlook, and Copilot for Sales. Priced $65-$135/user/month across tiers. Real cost bloat comes from add-ons: Sales Insights, Sales Copilot ($50/user/mo), and the mandatory Power Platform licensing for customizations. On price, attio is cheaper on the entry tier at $44/mo vs $65/mo for Microsoft Dynamics 365 Sales. Both bill on a per seat model, so the tiers below compare directly.

Which costs less, Attio or Microsoft Dynamics 365 Sales?

Attio is cheaper on the entry tier at $44/mo vs $65/mo for Microsoft Dynamics 365 Sales.

Does Microsoft Dynamics 365 Sales have a free plan?

Microsoft Dynamics 365 Sales's free-plan availability isn't confirmed — check the pricing page for the latest.

How does Attio pricing compare to Microsoft Dynamics 365 Sales for enterprise use?

Both Attio and Microsoft Dynamics 365 Sales offer enterprise pricing on request, typically with custom quotes based on seats, usage, and support.

When were these prices last verified?

One or more prices are currently under review.

Attio vs Microsoft Dynamics 365 Sales — Pricing, Plans, and Verified Costs (2026)

TL;DR

Attio starts at $44/mo. Microsoft Dynamics 365 Sales starts at $65/mo. Attio is $21/mo cheaper on the entry tier than Microsoft Dynamics 365 Sales.

Pricing under review

See price history: Attio · Microsoft Dynamics 365 Sales

Attio

CRM & Sales

Starts at

$44/mo

AI-native CRM built for the modern GTM stack, positioned as the alternative to Salesforce complexity and HubSpot bloat. Distinctive for its shapeable data model — records feel like Airtable rows more than fixed CRM objects. Strong native LinkedIn Sales Navigator integration and email intelligence. Popular with founders, ops teams, and investors (VCs love it). Raised prices in July 2026: Plus $35 annual (was $29), Pro $79 annual (was $69). Also introduced seat + workspace credits system for AI features (Ask Attio, agents, enrichment) with add-on credit packs starting at +5K workspace credits for $70/mo annual. Series B in 2024 at $1.5B valuation.

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Microsoft Dynamics 365 Sales

CRM & Sales

Starts at

$65/mo

Microsoft's enterprise CRM, positioned as the alternative to Salesforce for organizations already committed to the Microsoft ecosystem (M365, Azure, Power Platform). Distinctive for tight integration with Teams, Outlook, and Copilot for Sales. Priced $65-$135/user/month across tiers. Real cost bloat comes from add-ons: Sales Insights, Sales Copilot ($50/user/mo), and the mandatory Power Platform licensing for customizations.

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All plans compared

Tier role	Plan	Attio monthly	Attio annual	Microsoft Dynamics 365 Sales monthly	Microsoft Dynamics 365 Sales annual
Free / starter	Free / —	Free	Free	—	—
Entry paid	Plus / Professional	$44	$35	$65	$65
Pro / power	Pro / Premium	$99	$79	$150	$150
Enterprise	Enterprise	Custom	Custom	$105	$105

Tier names differ across vendors. Rows are aligned by tier role, not name. Full tier structures on each tool's page.

What each is best for

Attio

Attio is worth it if… modern startups (2-30 people) that treat their CRM like a customizable database — Notion-meets-Salesforce for sales, partnerships, and community management. Free (3 seats) for solo evaluation; Plus adds private lists + enhanced email (10 seats); Pro adds Call Intelligence + sequences + advanced reporting (unlimited seats).

Microsoft Dynamics 365 Sales

Microsoft Dynamics 365 Sales is worth it if… large enterprises (500+ employees) already on Microsoft 365 that want CRM with deep Excel/Outlook/Teams integration — the Microsoft-loyalist Salesforce alternative. Professional covers core sales; Enterprise adds forecasting and playbooks; Premium adds relationship insights.

Bottom line: Similar positioning, closer to a preference call than a strategic one.

Choose Attio over Microsoft Dynamics 365 Sales if…

Choose Attio if…

You want fixed-price predictability (per seat, from $44/mo).
You match the profile Attio is built for: modern startups (2-30 people) that treat their CRM like a customizable database — Notion-meets-Salesforce for sales, partnerships, and community management.
You need a general-purpose crm & sales option rather than a vertical-specific one.

Choose Microsoft Dynamics 365 Sales if…

You want fixed-price predictability (per seat, from $65/mo).
You match the profile Microsoft Dynamics 365 Sales is built for: large enterprises (500+ employees) already on Microsoft 365 that want CRM with deep Excel/Outlook/Teams integration — the Microsoft-loyalist Salesforce alternative.
You need a general-purpose crm & sales option rather than a vertical-specific one.

At a glance

	Attio	Microsoft Dynamics 365 Sales
Free plan	Yes	No
Entry price	$44/mo	$65/mo
Enterprise available	Yes	Yes
Pricing model	Per Seat	Per Seat
Verification	Pricing under review	Checked October 1, 2026
Full pricing	View full pricing	View full pricing