Attio vs Outreach — Pricing, Plans, and Verified Costs (2026)
Attio starts at $44/mo. Outreach uses custom pricing — request a quote to compare.
AI-native CRM built for the modern GTM stack, positioned as the alternative to Salesforce complexity and HubSpot bloat. Distinctive for its shapeable data model — records feel like Airtable rows more than fixed CRM objects. Strong native LinkedIn Sales Navigator integration and email intelligence. Popular with founders, ops teams, and investors (VCs love it). Raised prices in July 2026: Plus $35 annual (was $29), Pro $79 annual (was $69). Also introduced seat + workspace credits system for AI features (Ask Attio, agents, enrichment) with add-on credit packs starting at +5K workspace credits for $70/mo annual. Series B in 2024 at $1.5B valuation.
Sales engagement platform that orchestrates prospecting sequences across email, phone, and LinkedIn, plus deal management and forecasting. One of the two dominant enterprise sales engagement tools (with Salesloft). Opaque quote-based pricing: Engage typically $100-$140/user/month before Meet, Deal, Forecast, and Amplify add-ons. Introduced consumption-based AI credits on top of seat costs in 2026.
All plans compared
| Tier role | Plan | Attio monthly | Attio annual | Outreach monthly | Outreach annual |
|---|---|---|---|---|---|
| Free / starter | Free / — | Free | Free | — | — |
| Entry paid | Plus / — | $44 | $35 | — | — |
| Pro / power | Pro / — | $99 | $79 | — | — |
| Enterprise | Enterprise / — | Custom | Custom | — | — |
Tier names differ across vendors. Rows are aligned by tier role, not name. Full tier structures on each tool's page.
What each is best for
Attio is worth it if… modern startups (2-30 people) that treat their CRM like a customizable database — Notion-meets-Salesforce for sales, partnerships, and community management. Free (3 seats) for solo evaluation; Plus adds private lists + enhanced email (10 seats); Pro adds Call Intelligence + sequences + advanced reporting (unlimited seats).
Outreach is worth it if… io's mid-market feature set. Custom-quoted per seat, typically $130-200/rep/month.
Bottom line: Similar positioning, closer to a preference call than a strategic one.
Choose Attio over Outreach if…
Choose Attio if…
- You want fixed-price predictability (per seat, from $44/mo).
- You match the profile Attio is built for: modern startups (2-30 people) that treat their CRM like a customizable database — Notion-meets-Salesforce for sales, partnerships, and community management.
- You need a general-purpose crm & sales option rather than a vertical-specific one.
Choose Outreach if…
- You want fixed-price predictability (per seat, custom pricing).
- You match the profile Outreach is built for: enterprise SDR/AE teams (25+ reps) that need sales engagement (sequences + dialer + AI coaching) at scale — particularly if you've outgrown Apollo.
- You need a general-purpose crm & sales option rather than a vertical-specific one.
At a glance
| Attio | Outreach | |
|---|---|---|
| Free plan | Yes | — |
| Entry price | $44/mo | Custom pricing |
| Enterprise available | Yes | Yes |
| Pricing model | Per Seat | Per Seat |
| Verification | Pricing under review | Pricing under review |
| Full pricing | View full pricing | View full pricing |
Pricing last verified September 27, 2026. Tracked daily.