Braze vs Zoho CRM: Pricing Comparison (2026)
Zoho CRM starts at $20/mo. Braze uses custom pricing — request a quote to compare.
Customer engagement and lifecycle messaging platform used by mobile-first consumer brands (Delivery Hero, Uber, Disney, HBO). Orchestrates email, push, SMS, in-app, and content cards through a single canvas. Four Platform Editions (Go, Select, Pro, Enterprise) — custom pricing quoted by monthly active users and message channels, no public list price. Free trial available. Typical mid-market contracts start $60-100k per year.
Sales CRM from Zoho, the Chennai-based bootstrapped 45+ product empire. Positioned as the alternative to Salesforce for teams wanting features without enterprise pricing. Distinctive for the "Zoho One" bundle ($37/user/mo) that includes 45+ business apps — an unbeatable price/feature ratio if you can stomach the eclectic UX and inconsistent product quality across apps. Popular with SMBs in India, LATAM, and price-sensitive markets globally. Bootstrapped and profitable.
All plans compared
| # | Plan | Braze monthly | Braze annual | Zoho CRM monthly | Zoho CRM annual |
|---|---|---|---|---|---|
| 1 | Free | — | — | 0 | 0 |
| 2 | Standard | — | — | 20 | 14 |
| 3 | Professional | — | — | 35 | 23 |
| 4 | Enterprise | — | — | 50 | 40 |
| 5 | Ultimate | — | — | custom | 52 |
What each is best for
Customer engagement and lifecycle messaging platform used by mobile-first consumer brands (Delivery Hero, Uber, Disney, HBO). Orchestrates email, push, SMS, in-app, and content cards through a single canvas. Four Platform Editions (Go, Select, Pro, Enterprise) — custom pricing quoted by monthly active users and message channels, no public list price. Free trial available. Typical mid-market contracts start $60-100k per year.
Sales CRM from Zoho, the Chennai-based bootstrapped 45+ product empire. Positioned as the alternative to Salesforce for teams wanting features without enterprise pricing. Distinctive for the "Zoho One" bundle ($37/user/mo) that includes 45+ business apps — an unbeatable price/feature ratio if you can stomach the eclectic UX and inconsistent product quality across apps. Popular with SMBs in India, LATAM, and price-sensitive markets globally. Bootstrapped and profitable.
At a glance
| Braze | Zoho CRM | |
|---|---|---|
| Free plan | — | Yes |
| Entry price | Custom | $20/mo |
| Enterprise available | Yes | Yes |
| Pricing model | Per Usage | Per Seat |
| Last verified | July 23, 2026 | July 29, 2026 |
| Full pricing | View full pricing | View full pricing |
Pricing last verified July 29, 2026. Tracked daily.