CleverTap vs HubSpot Sales Hub — Pricing, Plans, and Verified Costs (2026)
CleverTap starts at $85/mo. HubSpot Sales Hub starts at $20/mo. HubSpot Sales Hub is $65/mo cheaper on the entry tier than CleverTap.
See price history: CleverTap · HubSpot Sales Hub
How pricing works
These two tools don't price the same way, so the headline numbers below aren't directly comparable until you plug in your own volume.
- CleverTap (Per Usage) — CleverTap bills on usage — Monthly Active Users (MAU) on top of a paid plan starting at $85/mo. The plan includes an allowance; anything beyond it is metered.
- HubSpot Sales Hub (Per Seat) — HubSpot Sales Hub bills on a fixed plan from $20/mo, so the listed price is what you pay regardless of volume.
Per-minute, per-credit and per-token rates exclude any downstream model, speech or telephony costs unless the vendor states otherwise.
Customer engagement and retention platform for consumer apps, pricing by monthly active users rather than seats, with push, in-app, email, SMS, WhatsApp and RCS in one orchestration layer.
HubSpot Sales Hub is HubSpot's dedicated CRM + sales engagement product — pipeline management, deal tracking, email sequences, meeting scheduling, and forecasting. Starter at $20/seat/mo (monthly billing) or $15/seat/mo annual removes HubSpot branding and unlocks 2 pipelines. Professional at $100/seat adds forecasting and custom objects. Enterprise at $150/seat adds advanced permissions and AI. HubSpot sells 5 additional Hubs with independent pricing, not tracked here: Marketing Hub (marketing automation), Service Hub (customer support + help desk), Ops Hub (data sync + workflow automation), Commerce Hub (invoicing + payments + quotes), CMS Hub (website + landing pages). All 6 Hubs share the underlying HubSpot Smart CRM. Popular with SMB to mid-market sales teams.
All plans compared
| Tier role | Plan | CleverTap monthly | CleverTap annual | HubSpot Sales Hub monthly | HubSpot Sales Hub annual |
|---|---|---|---|---|---|
| Free / starter | — / Free | — | — | Free | Free |
| Entry paid | Core (up to 5,000 MAU) / Starter | $85 | $85 | $20 | $15 |
| Mid tier 1 | Core (up to 20,000 MAU) / — | $275 | $275 | — | — |
| Mid tier 2 | Core (up to 40,000 MAU) / — | $550 | $550 | — | — |
| Mid tier 3 | Core (up to 60,000 MAU) / — | $825 | $825 | — | — |
| Mid tier 4 | Core (up to 80,000 MAU) / — | $1100 | $1100 | — | — |
| Pro / power | Core (up to 100,000 MAU) / Professional | $1300 | $1300 | $100 | $100 |
| Enterprise | — / Enterprise | — | — | $150 | $150 |
Tier names differ across vendors. Rows are aligned by tier role, not name. Full tier structures on each tool's page.
What each is best for
CleverTap is worth it if… CleverTap is ideal for consumer app teams in e-commerce, fintech and gaming who need retention messaging across many channels at once. Best if you can forecast monthly active users, since that number — not headcount — sets your bill.
HubSpot Sales Hub is worth it if… HubSpot Sales Hub is the right choice for 5-50-person sales teams that plan to add Marketing + Service Hubs eventually. Starter covers basic CRM needs; Professional gates sequences and advanced reporting behind a steep price jump.
Bottom line: Choose based on how you want to pay — CleverTap is per usage, HubSpot Sales Hub is per seat.
Choose CleverTap over HubSpot Sales Hub if…
Choose CleverTap if…
- You want to pay only for actual usage (per usage, from $85/mo).
- You match the profile CleverTap is built for: ideal for consumer app teams in e-commerce, fintech and gaming who need retention messaging across many channels at once.
- You're building for fintech.
Choose HubSpot Sales Hub if…
- You want fixed-price predictability (per seat, from $20/mo).
- You match the profile HubSpot Sales Hub is built for: the right choice for 5-50-person sales teams that plan to add Marketing + Service Hubs eventually.
- You need a general-purpose crm & sales option rather than a vertical-specific one.
At a glance
| CleverTap | HubSpot Sales Hub | |
|---|---|---|
| Free plan | No | Yes |
| Entry price | $85/mo | $20/mo |
| Enterprise available | Yes | Yes |
| Pricing model | Per Usage | Per Seat |
| Verification | Verified November 11, 2026 | Pricing under review |
| Full pricing | View full pricing | View full pricing |
Pricing last verified November 11, 2026. Verification cadence varies by tool; check each tool page.
Frequently asked questions
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Common questions about CleverTap and HubSpot Sales Hub
- How much does CleverTap cost in 2026?
- Does CleverTap have a free plan?
- How often does CleverTap change prices?
- What are the best CleverTap alternatives in 2026?
- How much does HubSpot Sales Hub cost in 2026?
- Does HubSpot Sales Hub have a free plan?
- How often does HubSpot Sales Hub change prices?
- What are the best HubSpot Sales Hub alternatives in 2026?