Cognism vs HubSpot Sales Hub — Pricing, Plans, and Verified Costs (2026)
HubSpot Sales Hub starts at $20/mo. Cognism uses custom pricing — request a quote to compare.
See price history: Cognism · HubSpot Sales Hub
Europe-native B2B sales intelligence platform, primary competitor to ZoomInfo in EMEA. Strong GDPR compliance and mobile phone data coverage across Europe. Opaque quote-based pricing: Platinum (Standard) tier ~$15K platform fee + $1,500/user/year; Diamond (Pro) ~$25K + $2,500/user/year. 5-user Grow lists ~$22,500/year; Elevate ~$37,500+.
HubSpot Sales Hub is HubSpot's dedicated CRM + sales engagement product — pipeline management, deal tracking, email sequences, meeting scheduling, and forecasting. Starter at $20/seat/mo (monthly billing) or $15/seat/mo annual removes HubSpot branding and unlocks 2 pipelines. Professional at $100/seat adds forecasting and custom objects. Enterprise at $150/seat adds advanced permissions and AI. HubSpot sells 5 additional Hubs with independent pricing, not tracked here: Marketing Hub (marketing automation), Service Hub (customer support + help desk), Ops Hub (data sync + workflow automation), Commerce Hub (invoicing + payments + quotes), CMS Hub (website + landing pages). All 6 Hubs share the underlying HubSpot Smart CRM. Popular with SMB to mid-market sales teams.
All plans compared
| Tier role | Plan | Cognism monthly | Cognism annual | HubSpot Sales Hub monthly | HubSpot Sales Hub annual |
|---|---|---|---|---|---|
| Free / starter | — / Free | — | — | Free | Free |
| Entry paid | — / Starter | — | — | $20 | $15 |
| Pro / power | — / Professional | — | — | $100 | $100 |
| Enterprise | — / Enterprise | — | — | $150 | $150 |
Tier names differ across vendors. Rows are aligned by tier role, not name. Full tier structures on each tool's page.
What each is best for
Cognism is worth it if… European B2B sales teams that need GDPR-compliant contact data with mobile numbers and intent signals — particularly if ZoomInfo's US-focused coverage falls short for your market. Custom pricing scales with data volume + regions + features.
HubSpot Sales Hub is worth it if… HubSpot Sales Hub is the right choice for 5-50-person sales teams that plan to add Marketing + Service Hubs eventually. Starter covers basic CRM needs; Professional gates sequences and advanced reporting behind a steep price jump.
Bottom line: Similar positioning, closer to a preference call than a strategic one.
Choose Cognism over HubSpot Sales Hub if…
Choose Cognism if…
- You want fixed-price predictability (per seat, custom pricing).
- You match the profile Cognism is built for: European B2B sales teams that need GDPR-compliant contact data with mobile numbers and intent signals — particularly if ZoomInfo's US-focused coverage falls short for your market.
- You need a general-purpose crm & sales option rather than a vertical-specific one.
Choose HubSpot Sales Hub if…
- You want fixed-price predictability (per seat, from $20/mo).
- You match the profile HubSpot Sales Hub is built for: the right choice for 5-50-person sales teams that plan to add Marketing + Service Hubs eventually.
- You need a general-purpose crm & sales option rather than a vertical-specific one.
At a glance
| Cognism | HubSpot Sales Hub | |
|---|---|---|
| Free plan | — | Yes |
| Entry price | Custom pricing | $20/mo |
| Enterprise available | Yes | Yes |
| Pricing model | Per Seat | Per Seat |
| Verification | Pricing under review | Pricing under review |
| Full pricing | View full pricing | View full pricing |
Pricing last verified September 28, 2026. Tracked daily.