Freshsales vs MoEngage — Pricing, Plans, and Verified Costs (2026)
Freshsales starts at $11/mo. MoEngage starts at $999/mo. Freshsales is $988/mo cheaper on the entry tier than MoEngage.
See price history: Freshsales · MoEngage
How pricing works
These two tools don't price the same way, so the headline numbers below aren't directly comparable until you plug in your own volume.
- Freshsales (Per Seat) — Freshsales bills on a fixed plan from $11/mo, so the listed price is what you pay regardless of volume.
- MoEngage (Per Usage) — MoEngage bills purely on usage — monthly tracked users (MAUs). There is no fixed per-seat fee, so the monthly cost depends entirely on how much you consume.
Per-minute, per-credit and per-token rates exclude any downstream model, speech or telephony costs unless the vendor states otherwise.
CRM from Freshworks (publicly traded, ~$5B market cap), positioned as the value alternative to Salesforce Starter and HubSpot Sales. Distinctive for its Freddy AI features built in at lower tiers rather than charged separately at competitors. Notable 2026 pricing move: cut Growth plan from $15 to $11/user in June 2026 to defend the low end against HubSpot Free and monday CRM. Popular with SMB sales teams that outgrew spreadsheets.
Customer engagement platform for mobile-first brands, direct competitor to Braze and CleverTap. Orchestrates push, email, SMS, in-app, and WhatsApp across the customer lifecycle with AI-driven segmentation. Pricing scales with Monthly Active Users (MAUs): Standard from $999/mo (10K MAUs), Growth $4,999-$5,999/mo (50K-100K), Enterprise $19,999+/mo with full AI orchestration and dedicated SLAs. Minimum 1-year commitment.
All plans compared
| Tier role | Plan | Freshsales monthly | Freshsales annual | MoEngage monthly | MoEngage annual |
|---|---|---|---|---|---|
| Free / starter | Free / — | Free | Free | — | — |
| Entry paid | Growth / Standard | $11 | $9 | $999 | $999 |
| Pro / power | Pro / Growth | $47 | $39 | $4999 | $4999 |
| Enterprise | Enterprise | $71 | $59 | $19999 | $19999 |
Tier names differ across vendors. Rows are aligned by tier role, not name. Full tier structures on each tool's page.
What each is best for
Freshsales is worth it if… small-to-mid sales teams (5-50 reps) that want a CRM bundled inside the Freshworks ecosystem (Freshdesk, Freshchat, Freshcaller) — particularly if you value single-vendor simplicity over best-in-class. Growth is the entry paid tier; Pro adds advanced automation and territories; Enterprise adds AI-based lead scoring.
MoEngage is worth it if… consumer/mobile product teams at scale (500K+ MAUs) that need omnichannel messaging — push, email, in-app, SMS, WhatsApp — particularly if you're building in APAC or emerging markets where MoEngage has strong regional presence. Standard covers small deployments; Growth adds advanced segmentation and analytics; Enterprise custom.
Bottom line: Choose based on how you want to pay — Freshsales is per seat, MoEngage is per usage.
Choose Freshsales over MoEngage if…
Choose Freshsales if…
- You want fixed-price predictability (per seat, from $11/mo).
- You match the profile Freshsales is built for: small-to-mid sales teams (5-50 reps) that want a CRM bundled inside the Freshworks ecosystem (Freshdesk, Freshchat, Freshcaller) — particularly if you value single-vendor simplicity over best-in-class.
- You need a general-purpose crm & sales option rather than a vertical-specific one.
Choose MoEngage if…
- You want to pay only for actual usage (per usage, from $999/mo).
- You match the profile MoEngage is built for: consumer/mobile product teams at scale (500K+ MAUs) that need omnichannel messaging — push, email, in-app, SMS, WhatsApp — particularly if you're building in APAC or emerging markets where MoEngage has strong regional presence.
- You need a general-purpose crm & sales option rather than a vertical-specific one.
At a glance
| Freshsales | MoEngage | |
|---|---|---|
| Free plan | Yes | No |
| Entry price | $11/mo | $999/mo |
| Enterprise available | Yes | Yes |
| Pricing model | Per Seat | Per Usage |
| Last verified | September 14, 2026 | September 17, 2026 |
| Full pricing | View full pricing | View full pricing |
Pricing last verified September 17, 2026. Tracked daily.
Frequently asked questions
See other alternatives in CRM & Sales
Explore more alternatives
Common questions about Freshsales and MoEngage
- How much does Freshsales cost in 2026?
- Does Freshsales have a free plan?
- How often does Freshsales change prices?
- What are the best Freshsales alternatives in 2026?
- How much does MoEngage cost in 2026?
- Does MoEngage have a free plan?
- How often does MoEngage change prices?
- What are the best MoEngage alternatives in 2026?