Gong vs Pipedrive — Pricing, Plans, and Verified Costs (2026)
Pipedrive starts at $24/mo. Gong uses custom pricing — request a quote to compare.
Revenue intelligence platform that records, transcribes, and analyzes sales calls to surface coaching moments, deal risks, and market intel. The category leader in conversation intelligence. Opaque pricing — combines a mandatory platform fee ($5K-$50K/year) with per-user licensing ($1,300-$1,600/user/year). Enterprise annual contracts only. Introduced Credits (usage-based AI currency) in 2026 for advanced AI workflows.
Sales-focused CRM built around pipeline visualization, founded in Estonia. Positioned as the alternative to Salesforce complexity for solo salespeople and small teams. Distinctive for its "sales-first, not marketing-first" positioning (unlike HubSpot) and clean drag-and-drop UX. Priced $14-$99/user/month (annual). Owned by Vista Equity Partners since 2020 — expect margin work and steady annual price increases at renewal.
All plans compared
| Tier role | Plan | Gong monthly | Gong annual | Pipedrive monthly | Pipedrive annual |
|---|---|---|---|---|---|
| Entry paid | — / Lite | — | — | $24 | $14 |
| Mid tier 1 | — / Growth | — | — | $49 | $39 |
| Mid tier 2 | — / Premium | — | — | $79 | $49 |
| Pro / power | — / Ultimate | — | — | $99 | $79 |
Tier names differ across vendors. Rows are aligned by tier role, not name. Full tier structures on each tool's page.
What each is best for
Gong is worth it if… sales orgs (25+ reps) that treat call recording + AI conversation intelligence as core coaching infrastructure — particularly if you're pushing to scale a repeatable sales motion. Custom-quoted per seat, typically bundled with training/coaching modules.
Pipedrive is worth it if… Pipedrive is the CRM for small sales teams that hate enterprise software — 2-25-person operations that want a visual pipeline without hiring consultants. Lite covers most basic needs; Growth adds automations and email tools.
Bottom line: Similar positioning, closer to a preference call than a strategic one.
Choose Gong over Pipedrive if…
Choose Gong if…
- You want fixed-price predictability (per seat, custom pricing).
- You match the profile Gong is built for: sales orgs (25+ reps) that treat call recording + AI conversation intelligence as core coaching infrastructure — particularly if you're pushing to scale a repeatable sales motion.
- You need a general-purpose crm & sales option rather than a vertical-specific one.
Choose Pipedrive if…
- You want fixed-price predictability (per seat, from $24/mo).
- You match the profile Pipedrive is built for: the CRM for small sales teams that hate enterprise software — 2-25-person operations that want a visual pipeline without hiring consultants.
- You need a general-purpose crm & sales option rather than a vertical-specific one.
At a glance
| Gong | Pipedrive | |
|---|---|---|
| Free plan | — | No |
| Entry price | Custom pricing | $24/mo |
| Enterprise available | Yes | Yes |
| Pricing model | Per Seat | Per Seat |
| Verification | Pricing under review | Checked October 4, 2026 |
| Full pricing | View full pricing | View full pricing |
Pricing last verified October 4, 2026. Tracked daily.