HubSpot Sales Hub vs Lusha — Pricing, Plans, and Verified Costs (2026)
HubSpot Sales Hub starts at $20/mo. Lusha starts at $49.9/mo. HubSpot Sales Hub is $29.9/mo cheaper on the entry tier than Lusha.
See price history: HubSpot Sales Hub · Lusha
HubSpot Sales Hub is HubSpot's dedicated CRM + sales engagement product — pipeline management, deal tracking, email sequences, meeting scheduling, and forecasting. Starter at $20/seat/mo (monthly billing) or $15/seat/mo annual removes HubSpot branding and unlocks 2 pipelines. Professional at $100/seat adds forecasting and custom objects. Enterprise at $150/seat adds advanced permissions and AI. HubSpot sells 5 additional Hubs with independent pricing, not tracked here: Marketing Hub (marketing automation), Service Hub (customer support + help desk), Ops Hub (data sync + workflow automation), Commerce Hub (invoicing + payments + quotes), CMS Hub (website + landing pages). All 6 Hubs share the underlying HubSpot Smart CRM. Popular with SMB to mid-market sales teams.
B2B contact database with browser extension for prospecting on LinkedIn. Popular with SDRs as a cheaper alternative to ZoomInfo. Public pricing across five tiers: Free (5 contacts/mo), Starter ($37.45/user/mo annual), Pro ($52.45), Premium ($299.95 for 5 seats), Scale (custom). Credit-based system: 1 credit per contact reveal. Annual billing saves 25% vs monthly.
All plans compared
| Tier role | Plan | HubSpot Sales Hub monthly | HubSpot Sales Hub annual | Lusha monthly | Lusha annual |
|---|---|---|---|---|---|
| Free / starter | Free | Free | Free | Free | Free |
| Entry paid | Starter | $20 | $15 | $49.9 | $37.45 |
| Mid tier | — / Pro | — | — | $69.9 | $52.45 |
| Pro / power | Professional / Premium | $100 | $100 | $399.9 | $299.95 |
| Enterprise | Enterprise / — | $150 | $150 | — | — |
Tier names differ across vendors. Rows are aligned by tier role, not name. Full tier structures on each tool's page.
What each is best for
HubSpot Sales Hub is worth it if… HubSpot Sales Hub is the right choice for 5-50-person sales teams that plan to add Marketing + Service Hubs eventually. Starter covers basic CRM needs; Professional gates sequences and advanced reporting behind a steep price jump.
Lusha is worth it if… small-to-mid sales teams (1-50 reps) that need B2B contact data (emails + mobile numbers) without ZoomInfo's contract minimums — particularly for cold outbound in the US and Europe. Free tier gives limited credits; Pro adds bulk enrichment; Premium adds advanced filtering; Scale for larger teams.
Bottom line: Similar positioning, closer to a preference call than a strategic one.
Choose HubSpot Sales Hub over Lusha if…
Choose HubSpot Sales Hub if…
- You want fixed-price predictability (per seat, from $20/mo).
- You match the profile HubSpot Sales Hub is built for: the right choice for 5-50-person sales teams that plan to add Marketing + Service Hubs eventually.
- You need a general-purpose crm & sales option rather than a vertical-specific one.
Choose Lusha if…
- You want fixed-price predictability (per seat, from $49.9/mo).
- You match the profile Lusha is built for: small-to-mid sales teams (1-50 reps) that need B2B contact data (emails + mobile numbers) without ZoomInfo's contract minimums — particularly for cold outbound in the US and Europe.
- You need a general-purpose crm & sales option rather than a vertical-specific one.
At a glance
| HubSpot Sales Hub | Lusha | |
|---|---|---|
| Free plan | Yes | Yes |
| Entry price | $20/mo | $49.9/mo |
| Enterprise available | Yes | Yes |
| Pricing model | Per Seat | Per Seat |
| Verification | Pricing under review | Checked October 2, 2026 |
| Full pricing | View full pricing | View full pricing |
Pricing last verified October 2, 2026. Tracked daily.
Frequently asked questions
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Common questions about HubSpot Sales Hub and Lusha
- How much does HubSpot Sales Hub cost in 2026?
- Does HubSpot Sales Hub have a free plan?
- How often does HubSpot Sales Hub change prices?
- What are the best HubSpot Sales Hub alternatives in 2026?
- How much does Lusha cost in 2026?
- Does Lusha have a free plan?
- How often does Lusha change prices?
- What are the best Lusha alternatives in 2026?